Posts Tagged ‘startups’

Small business and social good: some tips on doing the right thing

Mike | September 6th, 2011

Last week I wrote about some ways that not-for-profits could leverage the concepts of lean marketing. Today I want to discuss ways that small business can support not-for-profits and get involved in meaningful causes, and at the same time help to drive economic development locally, regionally, or even internationally. The non-profit benefits from increased promotion [...]

Read full post »

Twitter Link Roundup #100 – Small Business, Social Media, Design, Copywriting, Marketing And More

Ross | September 2nd, 2011

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and [...]

Read full post »

Lean Marketing tips: not-for-profit edition

Mike | August 29th, 2011

Like small businesses, most not-for-profits have limited resources, ambitious goals, and finite capacity. Many NFPs operate in ways that would not be considered ‘business-like,’ AND these organizations, like their small, for-profit cousins, can benefit by leveraging the ideas and tools that we often discuss in the Lean Marketing series. Here are 8 tips for not-for-profit [...]

Read full post »

Twitter Link Roundup #99 – Small Business, Social Media, Design, Copywriting, Marketing And More

Ross | August 26th, 2011

Read full post »

Marketing 101: channel management and the digital domain

Mike | August 22nd, 2011

A marketing channel can be defined as a system used to make goods, services, or concepts available for consumption. The very best businesses are adept at managing their marketing channels and can effectively transmit goods and services from the points of conception, extraction, or production to their customer and can gain significant competitive advantage in the process. [...]

Read full post »

Twitter Link Roundup #98 – Small Business, Social Media, Design, Copywriting, Marketing And More

Ross | August 19th, 2011

Read full post »

Small business and startup tips: 5 traps of business branding

Mike | August 15th, 2011

Several weeks ago I wrote a post on branding a business in tough competitive environments. I discussed the importance of defining a frame of reference, leveraging points of parity, and articulating your brand’s points of differentiation. Today I want to talk about some of the pitfalls a business can become victim to when establishing a [...]

Read full post »

Twitter Link Roundup #97 – Small Business, Social Media, Design, Copywriting, Marketing And More

Ross | August 11th, 2011

Read full post »

Small business news: the debt ceiling deal. Good for small biz, or not so much?

Mike | August 8th, 2011

After an incredibly painful ordeal, the United States Congress gave birth to a new piece of legislation last week; the deal averted a debt crisis, trimmed the federal government’s budget by trillions of dollars, increased the amount of money the government is authorized to borrow, and has the potential to impact the lives of millions [...]

Read full post »