Posts Tagged ‘startups’

Can A Hoodie Increase Brand Equity?

Nick Bowersox | September 12th, 2016 hero-twitch-logo-purple-hoodie

Image credit: Twitch   In 2014, video streaming platform Twitch announced that they were launching their online store with one product: a purple zip-up hoodie with the Twitch logo on the left chest. To those outside the gaming world, it was just another hoodie. To attendees of gaming conventions and tournaments, it was a chance […]

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Launch Your Startup with an Infographic

Nick Bowersox | August 18th, 2016 tumblr_m32c45jKNh1qf7nhfo1_500

Image credit: Everlane In 2011, it was relatively unknown that most designer tees are marked up as much as 10 times. In the traditional retail model, manufacturers normally double their cost before selling clothing to a retailer, who then doubles or triples the cost they paid. Ultimately, a $6 tee shirt can be sold to […]

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The Key to Startup Success? Bend it Like Beckham

Lauren Nelson | August 17th, 2016 beckham-1996

20 years ago, in the summer of 1996, a young David Beckham electrified the crowd at Selhurst Park. He’d noticed that Wimbledon keeper Neil Sullivan was off his line, which left him with an opportunity. It was a long shot — 50 yards long, to be exact. But Beckham went for it. And Beckham scored.   […]

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Startup Marketing: 5 Startups that changed their name (and why)

Nick Bowersox | July 28th, 2016 startup_name_change_header_image

A lot of time can be spent choosing the perfect startup name. Conventional wisdom says that the name should be less than 10 characters, easy to remember, and the .com has to be acquirable. Startup names can be descriptive (PayPal), suggestive (Amazon), or even fanciful (Apple). Once you find the perfect name for your startup, […]

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How One Book, Science, and This Article Will Change Your Productivity and Happiness

Arielle Kimbarovsky | June 15th, 2016

The Four Hour Workweek by Tim Ferriss is one of my favorite business books. When I first read it several years ago, I had no experience working a self-directed, flexible schedule. With one short exception, I had always been exposed to specific timetables, exclusively hard deadlines, and the mentality that “more is more”. The sole […]

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Why Content Marketing Is Essential For Successful Startups and Small Businesses

Arielle Kimbarovsky | June 6th, 2016

A startup’s success is driven in large part by a startup’s ability to drive customer acquisition growth. After all, customers create revenue, and revenue, if the business model is smart, often leads to profits. Not every company has figured out the path to customer acquisition growth, however. Ultimately, word-of-mouth can be effective for some companies, […]

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Do You Have To Be Creative To Be A Successful Entrepreneur?

Arielle Kimbarovsky | June 1st, 2016

Startups are like roller-coasters. If you run or work at a startup, you experience many highs and lows and you can’t always anticipate what’s ahead. Education and experience helps us to overcome many difficult situations, but education and experience are rarely enough. To be successful, we also must be creative in the ways we face […]

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How Clutter Affects Your Productivity, And What You Can Do About It

Arielle Kimbarovsky | May 25th, 2016

  I read many blogs to get inspired, learn, and to see what other people are doing. I’ve noticed that over the past few years, more people have been writing about productivity. This makes sense because as entrepreneurs and business owners, we are always looking for ways in which we can improve our productivity – […]

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