Posts Tagged ‘startup’

Small Business and Startup Tips: 5 Marketing Mistakes to Avoid

Mike | June 4th, 2012

Marketing your small business is simple, right? Just get your web page live, set up a Twitter account and a Facebook page, start building that email list and you’re on your way to endless riches! Well, unfortunately it is not quite that easy and many businesses end up making mistakes that they could have easily […]

Read full post »

Tips for small business: Negotiating With the New Recruit

Mike | May 7th, 2012

Last year, I wrote a couple of posts about the process of hiring new employees and what applicants can do to help. Recruiting and hiring can be one of the more painful aspects to running a small business, but job applicants can go far to ease the process for those doing the hiring and, at […]

Read full post »

Lean Marketing: Delivering Customer Service via Social Media

Mike | April 30th, 2012

We write often about the power of great customer service and share ideas for how to engage with customers. improve delivery, and analyze your performance in this crucial arena. There are reasonably priced tools aplenty which can help you provide better service to your customers: help-desk software like Zendesk, virtual call center services such as […]

Read full post »

Small business Congress-watch: Three Reasons to Vote Next November?

Mike | April 23rd, 2012

A few times a year I take a browse through current legislation that has been introduced in our Congress. The idea is to stay current on what the folks in Washington are doing for small businesses and startups and to briefly analyze some of those priorities and efforts. As business owners and operators who live […]

Read full post »

Small Business and Startup Tips: Managing Remote Employees

Ross | April 19th, 2012

Did you know that more than 34 million Americans already work from home, at least part time? In fact, that number is expected to nearly double in the next five years, according to Forrester. If we have anywhere close to 63 million remote workers by 2016, remote workers will represent over 40 percent of the entire […]

Read full post »

Small Biz and Startup Tips: 5 Ideas to Plan for Success(ion)

Mike | April 16th, 2012

When starting and running a new company it is easy to focus on the present and quickly lose track of what may come in the future. This is not a bad thing  – in fact the present is exactly where entrepreneurs should place most of their priorities and devote most of their energy. But as […]

Read full post »

10 Things Entrepreneurs Can Learn From Academics

Mike | April 9th, 2012

As college graduation weekends and summer business incubator announcements loom, I thought I would take a few minutes to consider the connection between the entrepreneurship and academia. Entrepreneurs, by definition,  take an idea or a concept and strive to make that idea into a operating business. To do this, we spend a great deal of […]

Read full post »

Work From Home Fridays

Ross | March 28th, 2012

We encourage our team to work remotely when they want. We care about performance, not face-time in the office. Did you know that the average commute is 45 minutes each way and that telecommuters report having 25% less stress? We leverage technology to work remotely: Basecamp and Campfire from our friends at 37signals, Skype and […]

Read full post »

Lean Marketing Tips: Hyperlocal Marketing Channels

Mike | March 26th, 2012

We write often about marketing strategies and tactics for small business and startups. These companies typically have limited budgets, thin resources, and strained capacity which combine to create a challenge for managers and owners: how to develop an effective marketing campaign using tactics that will work for their business. The Lean Startup movement provides a […]

Read full post »

Where Do Good Ideas Come From?

Ross | March 6th, 2012

When we come across successful products, services or startups, we often wonder – where did the idea come from? Why didn’t WE think of Pinterest, Facebook, or Google? In the following video, Steven johnson discusses ideas, innovation and how entrepreneurs and companies can groom environments to help incubate and promote good ideas. How do you […]

Read full post »