Posts Tagged ‘startup’

Lean Business: Save Money, Save the Environment

Mike | June 17th, 2013

Driving to Bloomington a few weeks ago on my way to the older son’s graduation from IU, I was struck as I always am by the sight of a massive windfarm along I65 in central Indiana. Hundreds of gargantuan windmills line the fields in orderly rows almost to the horizon. Spinning slowly and in near-prefect […]

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10 Things Entrepreneurs Can Learn From Their Interns

Mike | June 9th, 2013

Periodically I post in this series about things that entrepreneurs can learn from others and from the world around them. The older we get, the more we discover that we are not to smart and that the best thing we can do is pay attention to the people around us. From them we can draw […]

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Lean Business: The Very Model of a Modern Spreadsheet

Mike | May 28th, 2013

“Model” is a verb. It traditionally means to fashion or shape an a three-dimensional out of a material such as clay or wax. In business the verb usually refers to tools that are created to make projections of sales or profits, but can also be used to predict anything from website traffic to manpower requirements […]

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Small Business and Social Marketing: Time for an Audit?

Mike | May 20th, 2013

Marketing is simple: spend $100 advertising your product or service and earn back $110 for your efforts. This has long been the underlying challenge for businesses large and small:  how do you acquire new customers, convince them to buy more of whatever it is you are selling, get them to tell other’s about your offering, […]

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Small Business and Startups: Prepare For the Worst

Mike | May 13th, 2013

Disaster strikes. Extreme weather events, fires, data storage failures, illness or even the death of a key team member can occur at any time and when something happens, will your small business be prepared? According to ReadWrite, 74% of small businesses do not have a disaster plan and 84% don’t even carry insurance against natural […]

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The Business Plan. Redux.

Mike | May 6th, 2013

It has been some time since I last discussed business plans in these blog pages and I thought it might be time for an update. When Ross and I were developing the idea for crowdSPRING we wrote an extensive business plan – over 80 pages of detailed description, research, tables, charts, models, and projections. The […]

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10 Things Entrepreneurs Can Learn From High School Seniors

Mike | April 22nd, 2013

I have written before about things entrepreneurs can learn from people who come from various walks of life. From athletes we can learn the value focus and training, from comics we learn about of risk-taking, from chefs we learn how to stay creativity under great stress, and from musicians we learn the importance of working […]

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Small Business and Startups: Cultivate Trust and Nurture Loyalty

Mike | April 15th, 2013

Trust is a key for driver for your customers. Do they trust you to produce a great product? Do they trust you to deliver a reliable service? Do they trust you with their money and their time? Establishing trust with your customers takes time and consistency, but it also takes data and transparency. Companies rely […]

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Lean Business: Pivot Point

Mike | April 8th, 2013

In 2010 the co-Founders of Burbn, a check-in app for mobile phones built on HTML5, raised $500,00o in seed funding for a service that was designed for quick mobile sharing between users. The co-Founders had labored for over a year on their app but it was not gaining traction and they were unhappy with its functionality and […]

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Lean Business: Do Unto Others*

Mike | April 1st, 2013

The golden rule of word-of-mouth marketing: Be nice to thine customers and, lo, they shall be nice to you in return. The mechanical nuts and bolts behind this idea, in social psychology terminology, is represented by the concept of reciprocity. In short it referes to how people respond to a positive action with another positive action. […]

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