Posts Tagged ‘startup’
Lean Marketing Tips: Public Relations and Focus
Mike | August 13th, 2012“The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people” ~ Edward Bernays Most startup entrepreneurs and marketing professionals will agree that a robust public relations strategy is crucial for startups and many small businesses. While there is no argument that these efforts [...]
5 Things Entrepreneurs Can Learn From Olympic Athletes
Mike | August 6th, 2012When Gabby Douglas climbed on the balance beam last week en route to her gold medal for individual all-around women’s gymnastics she was the picture of calm focus. She was smiling, but she was also tense, and as she began her routine it was clear that she had completely tuned out everything around her. You [...]
Small business and the Affordable Care Act: 5 Reasons Why Obamacare May Help
Mike | July 2nd, 2012Last week the Supreme Court handed down its much anticipated decision on the constitutionality of the Affordable Care Act of 2010 (dba Obamacare). If you are a small business owner or manager, it really doesn’t matter whether you are in the 50% of Americans who were thrilled about this decision or the 50% who were [...]
Your Startup Or Small Business Sucks But You Can Fix It
Ross | June 28th, 2012Don’t take it personally, but your startup or small business sucks. Most do. Here’s why. Even the best companies become complacent, over time. At its peak, Kodak controlled 90% of the US film market and was one of the most valuable brands in the world. Sony, not long ago, dominated the market for televisions, cameras, [...]
Startups and Small Business: 5 Things We Really Need From Politicians
Mike | June 25th, 2012We hear a great deal of talk from the Presidential campaigns about what small businesses and startups really need to succeed. It’s “job creators, this” and “entrepreneurs, that” and “innovators, the other.” First of all we are not monolithic. Every small business has its own distinct needs and it’s own unique problems. For instance, my [...]
5 Tips: What Being an Angry Customer Has Taught Me About Great Customer Service
Mike | June 11th, 2012I am notorious. I have, probably deservedly, developed a reputation around the office for being fierce when it comes to customer service. I don’t mean that I direct my savagery towards our own support agents, rather the pain I can sometimes cause customer service agents from other companies. Every so often, I find myself on [...]
Tips for small business: Negotiating With the New Recruit
Mike | May 7th, 2012Last year, I wrote a couple of posts about the process of hiring new employees and what applicants can do to help. Recruiting and hiring can be one of the more painful aspects to running a small business, but job applicants can go far to ease the process for those doing the hiring and, at [...]
