Posts Tagged ‘startup’

A Contrarian View: Hire Well, Nurture Carefully, Fire Prudently

Mike | July 29th, 2013

Much has been written on the “Steve Jobs” school of human resources. Jobs was an uncompromising believer in hiring the most talented team possible and believed equally in firing folks at will. That was all well and good for the most valuable company in the world, where an endless stream of applicants lined up at […]

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Working Remote. Yeah. About That.

Mike | July 22nd, 2013

On any given day at the crowdSPRING HQ, we will have anywhere between 1 and 6 people working in the office simultaneously. Of late, 1 is the more common number and 6 is becoming a rarity. Why is that? Well a year or two ago we instituted a policy (I say “instituted,” but really it […]

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Summer Business Books: What to Read Now

Mike | July 15th, 2013

I love to read. Books, newspapers, magazine, blogs, comment threads. Put the written word in front of me, whether on a sheet of paper bound into a book or magazine, or as pixels on a glowing screen and I will consume it. But like most small business owners, I have very little time available for […]

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Small Business and Startups: The First Ever crowdSPRING Quiz!

Mike | July 8th, 2013

Now that the 4th of July party is over and we begin the official summer months, many businesses large and small will experience a slowdown in sales, traffic, and customer engagement. Why? Because it’s vacation time, stupid. Because you’ve got a bit of extra time on your hands, I imagine you’ve probably been asking yourself, “What […]

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Small Business and Startups: 5 Marketing Myths

Mike | July 1st, 2013

Marketing is simple right? For every dollar your company spends on it, you should see over a dollar in the sales generated in return. In other words as long as the ROI is positive any marketing effort can be considered a good effort and any effort that does not come with measurable, positive ROI should be […]

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Lean Marketing Tips: Public Speaking

Mike | June 24th, 2013

When building a company, marketing is everything. We often think of marketing as advertising, but in lean marketing that is only one component of an effective plan. An equally important piece is public relations and the value it can bring in increased awareness and visibility for your brand. PR can come in many flavors: media coverage, social media […]

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Lean Business: Save Money, Save the Environment

Mike | June 17th, 2013

Driving to Bloomington a few weeks ago on my way to the older son’s graduation from IU, I was struck as I always am by the sight of a massive windfarm along I65 in central Indiana. Hundreds of gargantuan windmills line the fields in orderly rows almost to the horizon. Spinning slowly and in near-prefect […]

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10 Things Entrepreneurs Can Learn From Their Interns

Mike | June 9th, 2013

Periodically I post in this series about things that entrepreneurs can learn from others and from the world around them. The older we get, the more we discover that we are not to smart and that the best thing we can do is pay attention to the people around us. From them we can draw […]

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Lean Business: The Very Model of a Modern Spreadsheet

Mike | May 28th, 2013

“Model” is a verb. It traditionally means to fashion or shape an a three-dimensional out of a material such as clay or wax. In business the verb usually refers to tools that are created to make projections of sales or profits, but can also be used to predict anything from website traffic to manpower requirements […]

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Small Business and Social Marketing: Time for an Audit?

Mike | May 20th, 2013

Marketing is simple: spend $100 advertising your product or service and earn back $110 for your efforts. This has long been the underlying challenge for businesses large and small:  how do you acquire new customers, convince them to buy more of whatever it is you are selling, get them to tell other’s about your offering, […]

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