Posts Tagged ‘startup’

Small business and startups: engage your customers the old(spice)-fashioned way

Mike | July 19th, 2010

Customer loyalty is critical to all businesses, and this loyalty can be built by small businesses by engaging their audience with their own brands through content creation. Blog posts, videos, advertising, and social media interaction should be designed to serve a larger engagement strategy. The last few weeks have seen an explosion online, on TV, […]

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Twitter Link Roundup #47 – Small Business, Social Media, Design, Copywriting, Marketing And More

Ross | July 15th, 2010

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about  logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and […]

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Small business and startup tips: track your own customer service data

Mike | July 12th, 2010

It’s been over a year since I last updated the community on our efforts to build a world-class customer service organization. We are committed to providing great support and doing it in a timely, polite, and efficient manner. Since we launched in May of 2008 we have provided customer service via our online Help Center, […]

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Twitter Link Roundup #46 – Small Business, Social Media, Design, Copywriting, Marketing And More

Ross | July 8th, 2010

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about  logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and […]

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Focus On Your Core Business Or You Will Fail

Ross | July 7th, 2010

Too often, startups risk getting misdirected by the media and customers to add features and functionality to a product or service that turn out to be collateral to the core business. I believe this is happening with Gowalla and Foursquare, among others. Both services have become media darlings, and both are obsessed with adding features […]

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Tips for writing with teams: 5 great collaboration tools (not to mention the Declaration of Independence)

Mike | July 6th, 2010

In high school we are taught that “writing means revising.” When working with teams, it is critical that the revision process be as simple and streamlined as possible. Here’s what Wikipedia says about the process: “In a true collaborative environment, each contributor has an almost equal ability to add, edit, and remove text. The writing […]

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Twitter Link Roundup #45 – Small Business, Social Media, Design, Copywriting, Marketing And More

Ross | July 1st, 2010

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about  logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and […]

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Five Tips For Startups And Small Businesses To Improve Their Customer Service

Ross | June 30th, 2010

A few days ago, Gary Vaynerchuk and I exchanged a few thoughts on Twitter about customer service. Gary wrote the following: There’s much truth to Gary’s statement. Real relationships are nearly always  better (and more important) than customer service. But what is a “real relationship”? Some think that real relationships are possible only offline, with […]

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Buzzwords and the Paradox of Credibility

Ross | June 29th, 2010

It’s very tempting to promote a product, service or company by using popular buzzwords. The formula is simple: select popular buzzwords, string them together in a few sentences, and voila! Buzzwords can be appropriate and convenient. Even Apple uses buzzwords – calling the iPad “magical and revolutionary”. But 90% of the time, buzzwords are misused. […]

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10 Tips for startups and small businesses on using voice in your marketing

Mike | June 28th, 2010

Finding your company’s voice in your marketing efforts and written content is a rich way to connect with your customers, engage potential customers, and develop a loyal audience base. Voice is one of the imponderable elements of good writing, and unlike punctuation and spelling it can not be taught with a swift rap from a […]

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