Posts Tagged ‘startup’
A couple of weeks ago, I started a series of video posts for entrepreneurs on creating a business plan. I very much believe that this part of the process is critical to building a strong company. The short video below contains my thoughts on the research process. I hope you enjoy and will look forward […]
Some have argued that a business plan is not necessary when starting up your venture and that entrepreneurs can better spend their time on other things. I strongly disagree and argue that the very process of writing a business plan leads to a stronger, more sustainable business. In the following short video (the first in […]
Last week, I spoke at TechCocktail’s Mixology Conference in Chicago about Creativity & the Importance of Building a Brand People Love. Before the audience Q&A, we discussed the top five things that a business should do to build its brand: 1. deliver value 2. know who you are 3. differentiate from your competition 4. have […]
One of the challenges entrepreneurs face every day is about managing their own capacity. Finding time to think, to plan, and to strategize gets more difficult the larger your business grows. Every day we have to find a balance between the day-to-day chores involved in operating a business and the high-level planning that goes into […]
Many entrepreneurs and small business owners believe that their new product or service will beat the competition with great new features. Product and service features are rarely a competitive advantage. There are many benefits to “less software”. I discuss why in the following short 3 minute video. What do you think?