Posts Tagged ‘startup’
Conversion rate math is simple: by doubling your conversion rate, you double the effectiveness of every future marketing dollar. But while the math is simple, conversion optimization is not. There are many optimization pitfalls that can easily cripple startup/small business growth (if you’re interested in how crowdSPRING optimizes, I recommend you read Increasing Conversions Using […]
Einstein once said, “Common sense is the collection of prejudices acquired by age eighteen.” Common sense, Einstein was arguing, can often be the enemy of rationality, science, and fact-based decision-making. We are all guilty of this; every day our decisions are tinged by favoritism, rules of thumb, partiality, heuristics, predilection; call it what you will […]
It’s tempting to count everything that can be counted. The current obsession with social media ROI is just one example – of many – showing how numbers influence our behavior. I had the opportunity to again think about this issue last week when I was on a panel at a Startup Bootcamp event in Boston. […]
Innovation has been a driver in business for just about as long as business has existed. From the invention of the wheel (and the first appearance of tire salesmen on cave wall paintings) all the way up to the modern web browser (and the appearance of flashing ad banners and obnoxious pop-ups) businesses large and […]
Success can make people complacent. Some will bask in the glory of success and expect to continue to succeed by doing the things that made them successful. This is not always possible. To innovate, you must stay dissatisfied. Here’s why: Do you agree?
Now, I may be the reigning champion of Christmas Party Beer Pong here at crowdSPRING (no big deal…) but this next company may have me beat. The Alfred Jorgensen Laboratory, located in Copenhagen, Denmark, has been supplying breweries all over the world with pure cultures of brewing yeast for over 130 years. For those of […]