Posts Tagged ‘startup’

Small Business and Startups: Things to do Before I Die (Entrepreneur’s version)

Mike | June 15th, 2015

I write often about setting goals and defining strategy, but I rarely think about those things in a personal context. What should my own goals be for the next 10 years and beyond? What strategies can I use to accomplish those goals? As startup founders go, I am a pretty old guy. When we started […]

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5 Things Entrepreneurs Can Learn From Their Own Customers (We Did!)

Mike | June 8th, 2015

It is certainly not the first time I’ve said this, but the point bears repeating: your customer’s voices are the thing you should be paying the closest attention to. Today. There are many ways to get your ear to the rail and listen to what they have to say: surveys, exit questionnaires, customer service emails, live […]

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Innovation and Small Business: 3 Historical Winners

Mike | June 1st, 2015

I wrote a few years ago about some innovations that changed the world. The steam engine transformed transportation and manufacturing forever; the invention of the distillation process and the introduction of Vodka forever changed the way we make fools of ourselves (not to mention Governmental revenues); and the invention of moving picture projectors created an new-to-the-world […]

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5 Things Entrepreneurs Can Learn From Kindergarten Teachers

Mike | May 18th, 2015

If you remember the name of your kindergarten teacher, raise your hand. In a poll of adults, almost 70%  could recall the person with great clarity.  This is remarkable, because not only was this decades ago but the respondents were just 5 or 6 years old at the time! Our very first teachers were memorable because they were sources of […]

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Small business Congress-watch: Some Pending Bills (and Why They Matter)

Mike | May 4th, 2015

On occasion I write about legislation pending in our houses of Congress that has the potential to positively impact your business and mine. It is fascinating to read in the news about some of the ideas and priorities that our elected representatives are pursuing as we speak. Some of these efforts gain a great deal […]

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5 Things Entrepreneurs Can Learn From Artists

Mike | April 20th, 2015

Art inspires in ways sometimes difficult to articulate. Ideas, metaphors, and themes are the product that artists traffic in, and their ability to  galvanize their audiences in a powerful, indirect way can stir us in profound ways. Yet, while we celebrate, even lionize the greatest of our artists we simultaneously relegate the vast majority to poverty […]

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Lean Marketing: Basic Metrics You Should be Watching. Now.

Mike | April 6th, 2015

Marketing is an analytical process. Setting goals comes first. Developing strategy is second. Third is the execution of the specific tactics to support the strategy.  And fourth? Well fourth is measurement and data analysis. Simple right? Most small businesses and startups follow some version of this rational approach to operating and marketing a business. But when it comes to […]

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Small Business and Startups: Sustainability and Your Company

Mike | March 30th, 2015

A wonderful project posted to crowdSPRING recently has got me thinking lately about the role of sustainability in the context of small business. Iggesund Paperboard, a leading producer of high quality virgin fiber paperboard, issued a challenge to improve existing consumer packaging. The idea was simple: take a look around you at your local grocery, pick out […]

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Small Business and Startups: Mind the Gap

Mike | March 23rd, 2015

Marketing analysis comes in a variety of flavors, but perhaps the one most important and elemental analysis you can perform for your business or startup is the Gap Analysis. Gap Analysis can mean different things in different contexts, but here we are talking about marketing channels. By understanding your customers needs, and analyzing your competition’s approach […]

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Small Business and Startups: Why Transparency Matters

Mike | March 16th, 2015

What we got here, is a failure. To communicate. Profound words from a film, that in retrospect, feels a bit dated and quaint. In the Paul Newman classic, “Coolhand Luke,” the antagonist uses those words to control the prisoners who are his charges, and those words usually communicate the punishment that is to follow. In […]

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