Posts Tagged ‘startup’

How One Book, Science, and This Article Will Change Your Productivity and Happiness

Arielle | June 15th, 2016

The Four Hour Workweek by Tim Ferriss is one of my favorite business books. When I first read it several years ago, I had no experience working a self-directed, flexible schedule. With one short exception, I had always been exposed to specific timetables, exclusively hard deadlines, and the mentality that “more is more”. The sole […]

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Why Content Marketing Is Essential For Successful Startups and Small Businesses

Arielle | June 6th, 2016

A startup’s success is driven in large part by a startup’s ability to drive customer acquisition growth. After all, customers create revenue, and revenue, if the business model is smart, often leads to profits. Not every company has figured out the path to customer acquisition growth, however. Ultimately, word-of-mouth can be effective for some companies, […]

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Successful Entrepreneurs Know That Failure Is Rarely Permanent

Ross | April 5th, 2016

If you do something that carries more risk, you are more likely to fail. That’s one reason so many people fear failure. But if you risk nothing, you risk everything. The most successful entrepreneurs take calculated risks and are always willing to fail. The question isn’t whether you will fail – everyone fails at something. […]

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How The Cloud Is Reshaping Small Business Productivity And Profits

Arielle | March 30th, 2016

The business world changes frequently and quickly, making it difficult for small businesses and entrepreneurs to keep up with new trends. But if small business owners and entrepreneurs fail to keep up with these trends, they will be left behind in the dust as the technology, organization, and marketing techniques in their industries change. A […]

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4 Fears Leaders Must Overcome To Help Their Businesses Succeed

Arielle | March 23rd, 2016

Fear is one of the most common, innate emotions we feel as human beings. From a psychological point of view, fear is a reaction from your Lizard Brain – the part of your brain that is very primitive. Fear is a survival tactic – it warns and protects us against dangers. It can also paralyze […]

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4 Toxic Behaviors All Successful Leaders Avoid

Arielle | March 15th, 2016

The most successful entrepreneurs and business owners are good leaders. Notice I didn’t say good managers or bosses – good leaders. This is because good leaders are often good bosses. Good leaders know what has to be done and who should do it. They work to put their team in the best position to succeed. […]

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Mastering the Art of Persuasion: How To Get What You Want

Arielle | March 9th, 2016

Persuasion is a delicate art form. It’s easy to be ineffective when trying to persuade, but also remarkably easy to be overbearing. As a business owner or entrepreneur, your job is mostly to persuade. You must persuade people to come work for you, stay in your company, follow your lead, become a customer, be a […]

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3 Steps to Becoming a Networking Ninja

Arielle | March 2nd, 2016

Ninjas are agile, fast, and efficient. Business networking is typically the exact opposite. It’s often slow, confused, and discombobulated. Yet, while many people avoid it, networking is one of the most important tools in a business owner’s toolkit. When we network, we increase our knowledge and opportunities, and we also amplify the messages we spread […]

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Facebook, Cookies, and Marketing: How To Prevent Your Small Business From Stagnation

Arielle | February 24th, 2016

At some point, even the most successful businesses hit a wall. Sales plateau, the customer base stops growing, morale is low, and revenue is either flat or falling. The best companies – and the best entrepreneurs – find ways to overcome such stagnation. The challenge often isn’t in finding ways to quickly increase customers and […]

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Busted or Confirmed? 3 Common Myths About Starting A Business

Arielle | February 17th, 2016

There are many myths about what it takes to start a business. Time and time again, experts in entrepreneurship and business (often with little to no operating experience of their own) offer formulaic advice on what startups must do to succeed. The truth is that there is no one way to “correctly” start a company. […]

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