Posts Tagged ‘start-up’

Lean Marketing: Basic Metrics You Should be Watching. Now.

Mike | April 6th, 2015

Marketing is an analytical process. Setting goals comes first. Developing strategy is second. Third is the execution of the specific tactics to support the strategy.  And fourth? Well fourth is measurement and data analysis. Simple right? Most small businesses and startups follow some version of this rational approach to operating and marketing a business. But when it comes to […]

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Small Business and Startups: Sustainability and Your Company

Mike | March 30th, 2015

A wonderful project posted to crowdSPRING recently has got me thinking lately about the role of sustainability in the context of small business. Iggesund Paperboard, a leading producer of high quality virgin fiber paperboard, issued a challenge to improve existing consumer packaging. The idea was simple: take a look around you at your local grocery, pick out […]

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Small Business and Startups: Mind the Gap

Mike | March 23rd, 2015

Marketing analysis comes in a variety of flavors, but perhaps the one mostporno important and elemental analysis you can perform for your business or startup is the Gap Analysis. Gap Analysis can mean different things in different contexts, but here we are talking about marketing channels. By understanding your customers needs, and analyzing your competition’s approach […]

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Small Business and Startups: Why Transparency Matters

Mike | March 16th, 2015

What we got here, is a failure. To communicate. Profound words from a film, that in retrospect, feels a bit dated and quaint. In the Paul Newman classic, “Coolhand Luke,” the antagonist uses those words to control the prisoners who are his charges, and those words usually communicate the punishment that is to follow. In […]

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Small Business and Startups: Net Neutrality? Done! (For Now)

Mike | March 2nd, 2015

Wow. What a difference two weeks makes! This past Thursday, the F.C.C. voted to place Internet Service under Title II of the Telecommunications Act, which means it will be governed as a public utility in the same way that telephone service is currently regulated. Mobile data services for phones and tablets will also be protected under the […]

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5 Things Entrepreneurs Can Learn From the Supreme Court

Mike | February 23rd, 2015

Spring is almostporno here and after this loooong and coooold one we are actively looking for the signs. Soon the green shoots will appear, the early migrating birds will be sighted, the street corners will reappear from under the piles of drab gray snow and ice and the Supreme Court will begin to issue decisions […]

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Small Business and Startups: Net Neutrality, Part Deux

Mike | February 16th, 2015

Just about 4 years ago, I wrote on these pages about the struggle to protect the internets and some proposed legislation that was threatening the many small businesses and startups who depend on cyberspace to do business, feed their families, and assure that their employees will continue to be paid. Four years later, much to the relief […]

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Small Business and Startups: What I am Using Now (5 Free Tools!)

Mike | February 2nd, 2015

As a manager of a small, online business I wear a whole range of hats: I supervise marketing, customer service, engineering, business intelligence, HR, and operations (among other things). My days are full, my hours are long, and my budget is ever limited. Like all of us, I am constantly looking for money-savers and productivity-boosters and […]

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Small Business and Startups: Hold Hands and Leverage Your Customer Service

Mike | January 19th, 2015

From Day One we viewed crowdSPRING as the ultimate light-touch, self-serve, highly scalable internet business. We determined that we would build the product and out website such that even the least sophisticated visitor could learn for themselves how the system worked and could then take self-led actions to source the creative services they came looking for. Our […]

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5 things Entrepreneurs Can Learn From Charlie Hebdo

Mike | January 12th, 2015

Ugh. We woke up one morning last week to the worst of news: 12 people had been slaughtered in Paris for saying what they felt needed saying, for challenging the status quo, and for pursuing a business model they had built over decades. This news touched us at crowdSPRING in a meaningful way: the people who were […]

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