Posts Tagged ‘start-up’

558,000 startups and small businesses. Why we should thank the recession.

Mike | June 7th, 2010

One good thing to come out of this recession has been a dramatic increase in the number of new businesses started in the US and around the world. According to a Kauffman foundation study, in 2009 the number of new businesses hit the highest level in 14 years, with  558,000 start-ups every single month in […]

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6 tips for startups and small business: Creating your first screencast!

Mike | May 24th, 2010

Since we launched crowdSPRING, we have created several screencasts about the site, for both presentational and educational purposes. A screencast is a great way to quickly show your customers how something works, or to instruct them in using a feature of your site. Some users simply don’t like to read technical or instructional content, so […]

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Online marketing for Startups: back to basics – p+p+p+p

Mike | May 17th, 2010

As a Kellogg alum (worlds greatest marketing school, after all, uh huh) I would be remiss not to write occasionally about marketing in the context of our world: online entrepreneurs. At crowdSPRING, we are constantly evaluating our own mix of marketing strategy, tactics, and resources and the “debates” can get extreme. Like many small companies […]

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New-to-the-world: strategic marketing for startups and small business

Mike | April 26th, 2010

strategy |?strat?j?|noun: a plan of action or policy designed to achieve a major or overall aim. Many Internet startups reside in new market segments that are still evolving and have yet to be fully defined. In our case “crowdsourced creative services” is a new category in an old (and very large) market. It could be defined as a “alternative method for sourcing creative services, in […]

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3 resources for bonding with your customers: tools of mass engagement!

Mike | April 19th, 2010

The brave new world of digital tools and technology allows small business to connect with customers in ways that were unimaginable a decade ago. We take this increased connectivity almost for granted, and because of this many small businesses overlook the platforms, analytic tools, and services available to them and just begging to be leveraged. […]

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Small business and customer service: 3 tips for creating a virtuous loop.

Mike | April 12th, 2010

At crowdSPRING we place a great deal of emphasis on customer service: quality, accuracy, and timeliness are critical measures of our ability to deliver this to our users. Customers are the life-blood of any business and small businesses particularly must focus on listening to their customers, responding, and making adjustments based on the feedback received. […]

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Thoughts on being a startup in Chicago: 3 tips for entrepreneurs

Mike | January 25th, 2010

In March, Ross and I will be hosting a talk at South by Southwest; it’s called “Third Coast: How to be a Startup Outside of Silicon Valley.”  We have been thinking a lot about this lately and discussing the challenges we have faced on our own path. When we first conceived of the idea that […]

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PR for Start ups – Green Eyed Monster or Underdog?

Bethany | November 11th, 2009

In the past few months, I have attended more networking events for PR, startups and social media than I ever thought even existed.  At each event I feel like I’ve learned something, taken away some great tips and even made some great connections with other PR professionals in Chicago.  When talking about my position and […]

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Thoughts for small businesses and startups on raising capital

Mike | October 6th, 2009

So you have a great idea, right? You’ve written a fantastic business plan, researched the market extensively, have a deep understanding of the competitive landscape, and have a watertight financial model that shows how you can reach profitability even in the worst-case scenario. Now it’s time to get out there and find your funding. Easy, […]

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10 thoughts for small businesses and startups: how to write a great business plan

Mike | September 16th, 2009

In the past 5 years, I have written or co-written at least 10 business plans. With each one it got a bit easier, and each one got a bit better as I practiced writing in “biz plan” style and learned what information was important to include and what information was extraneous. My first experience with […]

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