Posts Tagged ‘start-up’

Team Coco and the new world of digital marketing

Mike | November 15th, 2010

Last May, when Conan O’Brien spoke to an audience at Google, he described his situation as akin to being “a prisoner in a 14th century cell writing little things on a piece of paper and throwing them out the window.” Having been contractually barred from television appearances upon his departure from NBC, Conan was forced […]

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Business plans for entrepreneurs: the three ‘Rs’ – Part I

Mike | November 8th, 2010

Some have argued that a business plan is not necessary when starting up your venture and that entrepreneurs can better spend their time on other things. I strongly disagree and argue that the very process of writing a business plan leads to a stronger, more sustainable business. In the following short video (the first in […]

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On vs. In: the entrepreneur’s dilemma

Mike | October 25th, 2010

One of the challenges entrepreneurs face every day is about managing their own capacity. Finding time to think, to plan, and to strategize gets more difficult the larger your business grows. Every day we have to find a balance between the day-to-day chores involved in operating a business and the high-level planning that goes into […]

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Tips for small business: 7 biases that can effect your decision making

Mike | October 18th, 2010

Einstein once said, “Common sense is the collection of prejudices acquired by age eighteen.” Common sense, Einstein was arguing, can often be the enemy of rationality, science, and fact-based decision-making. We are all guilty of this; every day our decisions are tinged by favoritism, rules of thumb, partiality, heuristics, predilection; call it what you will […]

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3 historical innovations and the businesses they birthed

Mike | October 6th, 2010

Innovation has been a driver in business for just about as long as business has existed. From the invention of the wheel (and the first appearance of tire salesmen on cave wall paintings) all the way up to the modern web browser (and the appearance of flashing ad banners and obnoxious pop-ups) businesses large and […]

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5 great viral marketing campaigns (and what small businesses can learn from them!)

Mike | September 13th, 2010

At crowdSPRING we talk a great deal about how we can leverage our limited marketing resources to drive traffic and revenues and build strong community. Some of the traffic-tactics we use involve good old fashioned payola: paid search, banner ads, affiliate programs, etc. Other tactics leverage partnerships with other businesses to create mutual value and […]

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10 things entrepreneurs can learn from kids

Mike | August 30th, 2010

I have a couple of kids and, although they are getting older now and moving towards their own adult lives, I learn from them every day. Watching them grow, learn, and develop into individuals has taught me many lessons, including how to be a better entrepreneur. It is valuable to step back and consider ways […]

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Small business love: trucks, pop-ups, and nomadic goodness

Mike | July 26th, 2010

Even in non-recessionary times it can be difficult to get a new business off the ground. Start-up costs are high, investors are keeping the purse-strings tied tight, and customers are not exactly spending with élan. The restaurant business, traditionally a hothouse for entrepreneurism, suffered greatly in the current downturn but is rebounding, with industry-wide sales […]

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Small business and startups: engage your customers the old(spice)-fashioned way

Mike | July 19th, 2010

Customer loyalty is critical to all businesses, and this loyalty can be built by small businesses by engaging their audience with their own brands through content creation. Blog posts, videos, advertising, and social media interaction should be designed to serve a larger engagement strategy. The last few weeks have seen an explosion online, on TV, […]

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Small business and startup tips: track your own customer service data

Mike | July 12th, 2010

It’s been over a year since I last updated the community on our efforts to build a world-class customer service organization. We are committed to providing great support and doing it in a timely, polite, and efficient manner. Since we launched in May of 2008 we have provided customer service via our online Help Center, […]

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