Posts Tagged ‘start-up’

Small business news: the debt ceiling deal. Good for small biz, or not so much?

Mike | August 8th, 2011

After an incredibly painful ordeal, the United States Congress gave birth to a new piece of legislation last week; the deal averted a debt crisis, trimmed the federal government’s budget by trillions of dollars, increased the amount of money the government is authorized to borrow, and has the potential to impact the lives of millions […]

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Small business and startup tips: training day!

Mike | July 18th, 2011

Just like our larger brethren in the Fortune 100, lots of small businesses have training programs for their workers: lectures, classes, role-playing exercises, and motivational speaker sessions. However, most small businesses and startups ignore training programs altogether, or cobble together ad hoc strategies when on-boarding new hires. These differing approaches are sometimes stylistic, sometimes strategic, […]

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Marketing 101: Branding your business in a competitive environment

Mike | July 11th, 2011

Establishing a brand in a competitive environment can be challenging for any business, particularly small businesses and startups. Not every business represents a “new-to-the-world” idea, and not every company has the luxury of exclusive ownership of a market segment. There are literally thousands of examples this: a new entrant in a market establishes a brand […]

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The CLV three step: drive, convert, enrich.

Mike | June 27th, 2011

In a post last week, Ross discussed the need to find a balance between driving traffic and conversion for web-based businesses. It’s a great video and a very valuable discussion of one critical issue of strategic emphasis that many web-based businesses grapple with. Ross’s overriding point was that a business should not choose between a […]

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Small Business Spotlight of the Week: Manor Works

Amanda | June 22nd, 2011

When I turned 21, I made a huge mistake.  Drunk (pun definitely intended) with my new I.D. wielding power, I felt my days of Keystone, Old Style and PBR were over and I began to dive into the world of craft beer.  As with most things in life, once you begin to drink quality beer, […]

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Lean Marketing 101: Giving good interview, or how to get a reporter to eat from your hand

Mike | June 20th, 2011

In the world of startups and small business there are two basic kinds of company: those the media pays attention to, and all the rest. If  your company has a compelling story, a unique product , or an interesting personality behind it you may be fortunate to leverage that advantage and convince a reporter to […]

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Entrepreneurship at its most basic

Mike | June 13th, 2011

Greg Hartle is re-learning the hard way what it means to be an entrepreneur. A successful small businessman with a decade of experience, he set out this past winter to visit all 50 states, to interview 501 entrepreneurs from across the country and, at the same time,to  reinvent his life from scratch. On January 5th, […]

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6 great athlete-entrepreneurs and what they accomplished

Mike | June 6th, 2011

We all have a great deal to learn as entrepreneurs and we look in many directions for inspiration. Perhaps the most common place we look is to sports and to athletes. We constantly use sports metaphors to describe our challenges, approaches, and successes; how many times have you recently used an expression like “score!” or […]

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Small business and startups: 5 tips for a safe exit

Mike | May 31st, 2011

Many of small business owners eventually find themselves at a crossroads and have to give serious thought about winding their way out of the business they built. This can be for many reasons including strategic objectives, retirement, or just plain ennui. Sometimes running a business for many years can lead to questioning the business model […]

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Small business Congress-watch: new laws and your company

Mike | May 23rd, 2011

Periodically I check in on the good people in our nation’s capital to see what they are up to and what they have been doing lately for (to?) us and our businesses. Our Congress has the ability to impact what we do every day and how we do it. The profitability of our companies, the […]

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