Posts Tagged ‘social networks’

This Is Why Social Media Doesn’t Work For Your Business

Ross | May 21st, 2013

If you have invested considerable time and resources on social media marketing over the past year and feel frustrated, you are not alone. About 61% of small businesses don’t see any return on investment on their social-media activities … Yet, almost 50% say they’ve increased their time spent on social media, and only 7% have […]

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Small Business Pinterest Starter Guide

Ross | May 16th, 2012

Are you wondering how you can leverage Pinterest for your small business? Pinterest is currently one of the hotest websites. For some businesses, Pinterest is delivering more user trafic than Google+, YouTube and LinkedIn combined. For those of you who haven’t heard of Pinterest, here’s a brief summary: Pinterest is a free social sharing site […]

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Growing Your Small Business Using Social Media: The Facts

Ross | May 9th, 2012

We’re previously written about ways that small businesses are using social media, how businesses can leverage social media to deliver customer service, and the innovative ways some businesses use social media. There’s no clear consensus about social commerce and whether businesses should invest marketing dollars in social media. For example, Forrester Research, last year, released […]

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How Small Businesses Are Using Social Media [INFOGRAPHIC]

Ross | September 28th, 2011

Social media gives small businesses a platform to amplify their voice and visibility among prospective customers. For many small businesses, this is a rich opportunity, as you can see in the following infographic – a look at social media use by small businesses (click image for full size version). Want to embed this infographic into […]

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Are You Listening?

Ross | March 30th, 2011

Many people use social networks like Facebook, Twitter, and others to broadcast information about themselves and their businesses. Far fewer people take the time to listen. The video below shows baby twins having a “conversation” between themselves. Notice how each patiently listens while the other is “talking”. We can learn a lot from babies and […]

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Is Social Media Making Us Less Human?

Ross | December 28th, 2010

A few days ago, I read an essay in the New York Times by Robin Dunbar. For those not familiar with Dunbar – Dunbar is a professor of evolutionary anthropology at Oxford and author of a popular book – “How Many Friends Does One Person Need? Dunbar’s Number and Other Evolutionary Quirks.” I’ve long been […]

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Build A Strong Brand, Not Just A Strong Business

Ross | February 9th, 2010

There are thousands – perhaps millions – of social networks. Today, no company can control all the conversations that take place about that company’s products and services. This is an especially challenging problem for small businesses and startups because they have few resources and little capacity to participate on many social networks at once. This […]

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Can Ants Teach Us About Marketing on Facebook, Twitter and YouTube?

Ross | November 3rd, 2008

Ants are fascinating insects. E.O. Wilson and Bert Hölldobler, in their 1991 Pulitzer Winning book The Ants, described an ant colony as a superogranism – a vast social network. The ants in the colony communicate with each other by following chemical trails left by other ants. (Photo by aristeos) What do ants have to do with social networks […]

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