Posts Tagged ‘Social media’

Dancing the Political Brand Equity Tango on Social Media

Lauren Nelson | September 28th, 2016 160915101612-trump-vs-ford-780x439

This year’s American presidential race has been one of the most contentious in modern history. The level of polarization in the electorate is astounding, and the polls have left her citizens and international spectators alike in a semi-terrified trance of sorts, in disbelief over how close the contest actually is. And in the middle of the […]

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Why Your Company Should Be Doing #3FictionalCharacters

Lauren Nelson | September 27th, 2016 giftweiftyivasuditrow_a4143e_6037677

You know the feeling. You’re scrolling down your Twitter feed or your Facebook timeline, and you see a new hashtag. It’s not a tongue-in-cheek-express-yo’self type of hashtag. It seems to be associated with something. But you’re not sure what it is. Then you see it again. And again. And again. That’s right — a new […]

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What Marketers Can Learn from Stranger Things

Lauren Nelson | August 31st, 2016 4118bc185081d7b9ff5160dc6e5304cbaab081a7

If you’ve been living under a rock this summer, you might have missed the phenomenon that is Stranger Things. If you haven’t watched it, I highly suggest you stop reading this right now and go watch it immediately. Like, now.     But if you’re, say, working at your desk and likely to piss off your boss […]

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9 Entrepreneurs Who Are Killing It With Their Twitter Profiles

Jason Byer | August 31st, 2016 Screen Shot 2016-08-31 at 12.10.14 PM

Twitter background image real estate is too precious to waste if you want to portray your brand quickly. Need some ideas to stand out? Take a look at what these 9 entrepreneurs and innovators are doing. Click any image below to see the Twitter profile. 1. Show your product Gabriala’s product photographs very nicely and shows she […]

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A Marketer’s Ode to Gawker

Lauren Nelson | August 29th, 2016 GAWKERGRAVESITE

After 13 years, 202,370 posts, 16 million comments, and no small amount of controversy, Gawker is dead.     After losing a lawsuit against Hulk Hogan over the publication of a sex tape in which he featured, Gawker Media was bought up by Univision. Though many of the sites under their umbrella, like Jezebel and […]

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Launch Your Startup with an Infographic

Nick Bowersox | August 18th, 2016 tumblr_m32c45jKNh1qf7nhfo1_500

Image credit: Everlane In 2011, it was relatively unknown that most designer tees are marked up as much as 10 times. In the traditional retail model, manufacturers normally double their cost before selling clothing to a retailer, who then doubles or triples the cost they paid. Ultimately, a $6 tee shirt can be sold to […]

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5 Ways to Tackle the Tricky Business of Measuring Branding and Marketing ROI

Lauren Nelson | August 2nd, 2016 Return on investment

  One of the major benefits of the digital age is that marketers now have far more meaningful metrics by which to evaluate the success of their initiatives. It’s no longer just about creative swagger and assumptions regarding your audience. We have an avalanche of data on consumer preferences and behavior, website usage, content engagement, and more […]

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Startup Marketing: 5 Startups that changed their name (and why)

Nick Bowersox | July 28th, 2016 startup_name_change_header_image

A lot of time can be spent choosing the perfect startup name. Conventional wisdom says that the name should be less than 10 characters, easy to remember, and the .com has to be acquirable. Startup names can be descriptive (PayPal), suggestive (Amazon), or even fanciful (Apple). Once you find the perfect name for your startup, […]

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22 Ways Brands Can Use Facebook Live Video to Drive Business

Lauren Nelson | July 21st, 2016 Facebook-Live-Video

It’s a well-established fact that video can drive major engagement for a brand. As Gary Vaynerchuk pointed out last year: The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your […]

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Why Your Company NEEDS to Start Playing Pokémon Go

Lauren Nelson | July 12th, 2016 com2Fwp-content2Fuploads2F20162F032Fnexus2cee_PokemonGO2-728x573

Everyone and their fifth grade cousin are playing Pokémon Go right now. Maybe it’s because it’s trendy. Maybe it’s because it’s a stupid amount of silly fun. Maybe it’s because it keeps them active. Maybe it’s because, like me, they were that kid who used to get caught playing Pokémon Blue on Gameboy Color in […]

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