Posts Tagged ‘Social media’
Small Business Branding: What You Can Learn From The World’s Best Brands
Ross | May 22nd, 2013The 2013 Brandz Top 100 Most Valuable Global Brands report was just released. The report offers important lessons for startups and small business. Apple is once again listed as the most valuable global brand, with Google, IBM, McDonald’s and Coca-Cola rounding out the top five. We’ve previously written about important lessons small businesses and [...]
This Is Why Social Media Doesn’t Work For Your Business
Ross | May 21st, 2013If you have invested considerable time and resources on social media marketing over the past year and feel frustrated, you are not alone. About 61% of small businesses don’t see any return on investment on their social-media activities … Yet, almost 50% say they’ve increased their time spent on social media, and only 7% have [...]
Small Business and Social Marketing: Time for an Audit?
Mike | May 20th, 2013Marketing is simple: spend $100 advertising your product or service and earn back $110 for your efforts. This has long been the underlying challenge for businesses large and small: how do you acquire new customers, convince them to buy more of whatever it is you are selling, get them to tell other’s about your offering, [...]
Twitter Link Roundup #179 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More
Ross | May 17th, 2013Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and [...]
Twitter Link Roundup #178 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More
Ross | May 10th, 2013Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and [...]
Twitter Link Roundup #177 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More
Ross | May 3rd, 2013Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and [...]
Small Business Marketing Guide: Types of Traditional and Online Marketing
Ross | May 1st, 2013Many small business owners and young entrepreneurs are intimidated by marketing. There’s a good reason for this: marketing is expensive, can be time-consuming, and can be a waste of time. But marketing, when planned and executed correctly, can also lead to more sales and revenue. Whether you plan and execute traditional and online marketing strategies [...]
Twitter Link Roundup #176 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More
Ross | April 26th, 2013Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and [...]
How To Attract Customers And Not Waste Your Marketing Budget
Ross | April 25th, 2013Should you invest your marketing time and budgets in social media, inbound marketing, content marketing, banner ads, pay-per-click advertising or customer service? Investing in the wrong marketing channels will do little to help your business grow but can quickly challenge your team and waste your marketing dollars. A new digital marketing report from Forrester surveying [...]
Five Branding Mistakes That Will Cripple Your Small Business
Ross | April 23rd, 2013I am fortunate to meet thousands of entrepreneurs and small business owners every year. Many ask how they can improve their small business brand. This is not surprising – successful businesses avoid making branding mistakes that cripple other businesses. If your branding is confusing, inconsistent, generic, or otherwise sub-par, you can easily undermine your business’s [...]
