Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and shared this past week!
The video above shows Australian Magician James Galea performing an unbelievable magic trick with a deck of cards. How does he do that?
Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and shared this past week!
The image to the left is a fun look at what a movie poster for an Oscar-nominated film would be like if it literally wanted to communicate what the movie was about. More fun posters in the Other section below.
Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and shared this past week!
The video above is a new Super Bowl commercial from Honda, featuring Matthew Broderick and reminding us how much we loved Ferris Bueller’s Day Off.
What Zappos Can Teach You About Becoming Irresistible to Customers – http://t.co/3UxbuL0b
Gamification: The buzzword that can ruin your apps and business – http://t.co/bdsJOO6q
Amanda Hocking is a star of the publishing world. Last year she signed a 4-book, $2 million dollar deal with St. Martin’s Press, one of the largest publishing houses in the world. While in itself, this is not unusual – authors become best-sellers every day, and publishing houses announce contracts with authors just as often, what is unusual is the road Hocking chose for her journey from high school-loner and Star Wars geek to group home worker to self-publishing royalty. Less than a year after she uploaded her first novel to Amazon, Hocking had uploaded 8 more of her novels and collectively they had sold more then a million copies and earned over $2 million in royalties. Hocking’s story is a classic tale of identifying a market need, strategically occupying a niche, and quickly building a strong brand field by a rapidly growing base of fans and word-of-mouth marketing.
Though she had been writing stories from the time she was 9 years old, and had already written full-length novels, Hocking tells of seeing a YouTube video of Mark Hoppus from Blink-182 talking with Pete Wentz of Fallout Boy. In the video, Hoppus encourages kids to follow their dreams and make them come true. It spurred her to take a passion for writing and approach it as a job instead of a hobby and to devote herself full time to the pursuit. Over the next year she made a serious study of the literary landscape, focusing on the teen paranormal-romance genre, and the market opportunity for series like the Twilight Saga and The Vampire Diaries series. Hocking settled down to work and within a year she had written 5 more novels all of which she started selling on Amazon, Barnes and Noble, and other e-book platforms.
Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and shared this past week!
The image above is a fun look at bottled water from Apple – if Apple made bottled water. That post, and other interesting posts are in the “Other” section below.
Crowdsourcing: a 7+7 Primer (tips for businesses on leveraging crowdsourcing) - http://bit.ly/wxqtb5
Starting a new biz with a friend? Good interview with @mike_samson about biz w/ friends – http://bit.ly/wBFfBv
Women Small Business Owners – America’s New job Creators [infographic] – http://t.co/74nUB76D
crowdSPRING’s Small Business Spotlight of the Week: Studyers -http://bit.ly/wy7Qty
crowdSPRING’s Small Business Spotlight of the Week: Twittapolls – http://t.co/aFHWJTmq
In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, in the projects. Plainly – activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build something very special, and we’ll take notice.
We’re very proud to feature Vinay and Asha (crowdSPRING username: Knifeonbutter) today. Vinay and Asha live and work in Goa, India.
1. Please tell us about yourselves.
We have traveled around the world, working in places as far and diverse as Fiji Islands and Dubai, not to mention all the cities across India. We now reside in Goa, dream beaches, sun,sand, coco feni, and like to pretend to work hard. Ideas fortunately , winning ideas save the day for us on sites such as yours. We just love crowdSPRING.
2. How did you become interested in writing?
We are both writers from the day we left college, and have worked with top 10 ad agency networks. It all started in school, when the teachers noticed we had a flair for writing, however, the idea lightbulbs started glowing, later on, after 3 years of hard, rigorous college education in disciplines as strange as physics and home sciences.
3. Who/what are some of the biggest influences on your writing?
David Ogilvy for sure. He was the greatest at one time. We never studied literature, so
we can’t quote Shakespeare. We are more fascinated with Adworld writers, Paul Hegarty, and creators like the Saatchi brothers.
Last week I posted the first part of this article on crowdsourcing strategies. In the post, I discussed some of the big-picture issues that I believe should be considered carefully when planning a crowdsourced project. Best practices for crowdsourcing require managers to first determine the best venue for their project, effective management of the process, careful quality control, executing a well-planned recruiting strategy, active engagement of the intended audience, express ’training’ of the participants, and the anticipation that pushback may be encountered.
Today I’ll discuss 7 practical measures which managers should take to ensure a successful outcome to their crowdsourced project. These steps, when well executed, will significantly increase the probability of success, will increase the value derived from the project, will save a meaningful amount of time, and will help to assure a high quality work product.
1. Determine project goals and strategy: One of the key tenets of a lean approach to management, is the definition stage; determining a project’s goal is the first and most important step in the process. Specify exactly what you are trying to accomplish with the project and let the specific strategies and tactics flow from that objective. It is important that managers devote the time, energy, and necessary resources to the definition process as every man-hour dedicated will pay off in the end. Pull the team together, clean the whiteboard, and start brainstorming to clarify your intent and to set forth your specific objectives.
2. Define the process and the steps: Once your larger goal have been defined for your crowdsourced project, it is time to plan specific strategy and tactics to achieve it. Ask and answer for yourself these questions: Where will you host the project? Who will you recruit to participate? How will you reward or compensate the participants? Will the process be an open, transport effort or do you need some degree of privacy? There are literally dozens of considerations and contingencies to plan for when crowdsourcing and this planning process will force you to account for all of these.
3. Select the platform: By its very nature, modern crowdsourcing has a technological underpinning; it is the Internet, after all, that enables businesses to reach the large audiences needed for a successful result. Whether building your own site for the project or hosting it on one of the established crowdsourcing platforms, the choice of technology is key. Carefully evaluate the tools and features your project will require; consider the skill sets needed for the participants; and review your goals to make sure the choices you make during this part of the process are serving the ultimate aim of the project.
4. Create a strong project brief: A well-written brief will contain information not just about the project and the deliverables, but also about the goals for the project, the company sponsoring it, and the intended audience for the end-product. On crowdSPRING designers like to say, “We can’t work in a vacuum” (and, no, they are not referring to working in deep space or at the Dyson factory). The participants in your project need information: specific requirements, clearly established scope of work, defined expectations on deliverables, well-explained schedule, and established awards for participation are not just expected, but are required for success. Without overwhelming the potential participants with reams of data or pages of descriptive prose describe what you need, how it will be used, who you are, and who it is for. Provide examples of similar projects or products; provide appropriate links to other businesses, websites, designs, or samples that you like. In other words, the better job you can do with your brief, the faster you will start to receive submissions and the closer they will be to what your requirements specify.
So, we all know that social media is this thing that we’re supposed to use to promote our businesses. There are a billion articles telling small business owners that this is REALLY IMPORTANT and NECESSARY and VITAL, or else we should go crawl into an analog, Web 1.0 hole and end it. This is mostly for good reason. After all, it makes it relatively easy for your company to interact directly with customers and for said customers to submit feedback and suggestions. However, organizing this feedback can prove to be quite the challenge.
Twittapolls is a service does just that: organizes the feedback you gather from social media sites. It’s simple to use, too, all you have to do is launch a poll, the service immediately promotes it on Facebook and Twitter, and then gathers the results to view and share in an easy and compatible format.
Below, Dave shares a lot of insight on starting a small business, especially one in such a popular medium:
How would you explain what you do to somebody’s grandmother?
(assuming everyone’s grandmother is as smart as mine….)
Granny, you see there are FREE services on the Internet called ‘Twitter’ and ‘Facebook’. They enable people to share personal opinion quickly in short messages using your computer and/or phone. They are very popular, and are in fact used globally….
However, while expressing opinion is easy, it is NOT easy to collect opinions and organize them. We created a service called “Twittapolls” (twitt-a-polls) to make that possible. Users can simply launch a poll, and automatically promote and share it using their existing Twitter and/or Facebook account. Results are collected automatically and are available immediately for everyone to view and share.
It was designed for use by Radio and TV stations to connect with their audiences, but is also used by individuals around the world. Oh, and we make money by providing the service and selling poll sponsorships (e.g. This poll sponsored by…).
What are some industry specific challenges you faced?
Getting people to re-think their own views of “success” in social media.
We honestly think the number of followers is completely irrelevant in the grand scheme of things. In our view it is about the “passion” of your crowd; specifically, what percentage (%) of your friends/followers are actually participating, passing it on, and how often, and what is the trend? Twittapolls is the perfect measuring stick for that “passion” because it captures feedback and opinion by using polls using your Twitter and Facebook accounts – measuring your crowd’s responsiveness and engagement to your brand/account.
What was your biggest learning curve/experience?
Awareness is HARD to get in social media – there I said it… If you are not offering something obvious, cool, easy to use and works… you are not going anywhere fast. (more…)
We write often about small businesses and startups and lean approaches to marketing and other business functions. Mid- to large-size companies can also benefit from the lean methodology and one way to do so is by actively leveraging crowds of workers: designers, software engineers, testers, writers, customer support people, customers, market researchers, and dozens of other groups via the Internet.
Crowdsourcing, like many business activities had distinct advantages both strategic and economic, but the process also comes with its own set of unique pitfalls and dangers. Careful planning and good management of the process can mitigate the risks, but it is crucial that managers understand some of the issues and challenges involved as well as best practices for successful crowdsourcing. I’ve created a list of 7 big-picture issues that companies should consider as they plan their crowdsourced projects. Next week I will discuss the 7 steps companies can take to ensure a successful outcome for their crowdsourced projects. Here then, 7 “Big Picture” thoughts on how best to crowdsource your next project.
1. Make a choice and determine a venue: The critical first question for a manager considering crowdsourcing is simple and binary: is it the best choice for this project? There are many ways to complete a project, and determining how to do so is not just a choice of economy, or convenience, but also a choice of value delivered. Crowdsourcing can be of substantial economic benefit, but this comes with some trade-offs as well. You must answer the question for yourself: do the benefits of the crowd outweigh the benefits of a more traditional outsourcing, partnering, or in-house approach?
If the answer too this is a ‘yes’ the next step is to determine the venue for your project. There are dozens existing online communities and platforms that managers can leverage for tasks ranging from transcription to translation (Amazon Mechanical Turk), QA to RD (uTest to Innocentive), and coding to composing (TopCoder to musikpitch); these are readily available and easy to use, but some companies have chosen to host their own crowds and develop their own technical capacity. Keep in mind that the existing services have already done a great deal of the heavy lifting and because of that, they can deliver great value to you. It takes time and commitment to build a community of skilled workers in any domain, as well as more time and money to build the underlying technology, infrastructure, policies and protections necessary to the process. A DIY approach to crowdsourcing makes sense for a long-term approach, but many companies will want to experiment and learn before they decide to build their own.
2. Manage the process: Be certain that you don’t simply throw open the doors to your project without thorough preparation, active involvement, and careful oversight. The assumption that, once launched, a project will run itself is a very dangerous expectation and can easily lead to the failure of the project, as well as a likely inability to repeat the experiment going forward. Actively managing a crowdsourced project is no more or less difficult than managing a project executed in-house, but does come with a different set of hazards. Remember the Internets are a wild and scary place populated with creatures rarely seen in your warm conference room, so keep in mind that a crowdsourced project can get out of hand and without your own diligent participation you risk the success of the undertaking.
3. Control quality: The quality of the final work product is a key goal when managing any product, project, or process and crowdsourced projects require your careful oversight to ensure high-quality. Because many crowdsourcing communities are open platforms which have low barriers to participation, the quality of the submitted work can often be subject to great (ahem) variability. The role of the project manager is to act as gatekeeper, curator, editor, and leader and this guidance is vital to the project’s success. Take care to quickly identify the best work being done and the most talented participants, then take the time to communicate directly with those workers. Just as quickly identify the low-quality work and politely (but firmly) discourage those workers from participating further. Some platforms provide tools to assist with this, but often it will be up to the manager to perform this role.
4. Recruit and manage the crowd: Essential to the success of your crowdsourced project is the crowd itself. Established communities have done much of this work for you, but you will have to take the time to recruit the appropriate talent to participate in your project. If using an established community, marketing your project to the community is critical and you should try to promote it however you can: via emails or messages, newsletter inclusion, or by leveraging any features the site may offer such as internal promotion packages and display placement options. If you are going the build-it-yourself approach careful use of social media tools, public relations, and other word-of-mouth tactics can help you to attract the right workers to participate. Keep in mind that established communities typically have their own rules and policies designed to help you succeed: codes of conduct, user agreements, community policing and enforcement protocols are often in place and if you decide to go it on your own, you will want to make sure you have thought these through and are ready to take action to enforce your policies.
Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and shared this past week!
The video above contains 160 of the best one liners from Arnold Schwarzenegger movies. That post, and other interesting posts are in the “Other” section below.
crowdSPRING is the world's #1 marketplace for entrepreneurs, small businesses, nonprofits and agencies who need custom logo design, web design, a new company name or other writing and design services. Over 110,000 designers and writers work on crowdSPRING. We are trusted by more than 27,000 happy clients around the world.
