Posts Tagged ‘smallbiz’

Key Digital Marketing Trends For 2013

Ross | December 20th, 2012

Whether you run an established small business or startup, or plan to start one in 2013, you will need to understand how to leverage digital marketing to find new customers and increase sales. Market firm eMarketer recently put together a helpful slideshow, highlighting digital marketing trends they believe to be most important. The five key […]

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The Power of Thinking Long-Term

Ross | December 19th, 2012

Amazon is an unusual company. It focuses on the long-term (typically 10 to 20 years) instead of short term (typically quarterly earnings). For example, in talking about the Kindle, Jeff Bezos, Amazon’s CEO, offers the following insight: Go back in time when we started working on Kindle almost seven years ago.  There you just have […]

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What Job Are Your Customers Hiring Your Products To Perform?

Ross | December 18th, 2012

If you are an entrepreneur or small business owner developing a new product or service, how can you figure out what jobs people want done that they have difficulty doing? If you have an existing product or service, how can you improve that product or service to increase sales? Clay Christensen suggests an interesting approach: […]

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Small Business and Startups: Dear Santa

Mike | December 17th, 2012

Perhaps I am a couple of weeks late with this post, but it just occurred to me that there are some things I would like for Christmas this year and perhaps Santa can find a little spare room on the sleigh. No I am not asking for a new camera or some other gadget-of-the-moment. I have been […]

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10 Things Entrepreneurs Can Learn From Standup Comics

Mike | December 10th, 2012

Great entrepreneurs are great observers. They carefully monitor the competition, the market, their team, and their various stakeholders. Great entrepreneurs learn from the world around them and they never, ever stop learning. This is the latest in a series of posts, musing on what we can learn from the most unexpected of sources. Sure we […]

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Small Business Marketing: Best Times And Days To Send Email For Opens And Click-Throughs

Ross | December 4th, 2012

Email marketing is one of the most effective ways for small businesses to keep in touch with customers. It is inexpensive and, if done properly, can build brand awareness, loyalty, and increase sales. Email marketing also plays an important role in content marketing. We use several vendors for email marketing, including Campaign Monitor and MailChimp […]

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Small business: The Affordable Care Act, Part II

Mike | December 3rd, 2012

Earlier this year, I wrote a post about ways that Obamacare might help small businesses. At the time, the Supreme Court had just released it’s decision upholding most of the Affordable Care Act’s provisions and the dust was still settling on what it would all mean. Last month, President Obama won re-election, effectively removing the threat that […]

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How To Choose A Market For Your Startup Or Small Business

Ross | November 27th, 2012

  I’m rarely surprised when a young entrepreneur or small business owner hasn’t fully identified how their new business will make money. But I’m always surprised when that entrepreneur or small business owner has a tough time describing the potential customers for their new business’s products and services. After all, without customers, there is no […]

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Small Business and Startups: 5 DIY Things To Do For Your Brand!

Mike | November 26th, 2012

As the end of the year approaches, small businesses need to think not just about wrapping up the year that is fast coming to an end, but also towards planning and strategy for the new year. This planning can be on the micro end of the operational spectrum – budgeting, scheduling, and logistics, etc – […]

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Small Business and Startups: 3 Essentials for Customer Service

Mike | November 19th, 2012

I had (another) bad customer service experience with an airline last week. I know – a shocker. Sometimes I start to think that poor service and unhappy customers are a requirement for the airline industry. That this is a part of meeting some unwritten baseline needed for any entrant in the space. Then I come […]

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