Posts Tagged ‘smallbiz’

10 Things Entrepreneurs Can Learn From High School Seniors

Mike | April 22nd, 2013

I have written before about things entrepreneurs can learn from people who come from various walks of life. From athletes we can learn the value focus and training, from comics we learn about of risk-taking, from chefs we learn how to stay creativity under great stress, and from musicians we learn the importance of working […]

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Small Business and Startups: Cultivate Trust and Nurture Loyalty

Mike | April 15th, 2013

Trust is a key for driver for your customers. Do they trust you to produce a great product? Do they trust you to deliver a reliable service? Do they trust you with their money and their time? Establishing trust with your customers takes time and consistency, but it also takes data and transparency. Companies rely […]

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Lean Business: Pivot Point

Mike | April 8th, 2013

In 2010 the co-Founders of Burbn, a check-in app for mobile phones built on HTML5, raised $500,00o in seed funding for a service that was designed for quick mobile sharing between users. The co-Founders had labored for over a year on their app but it was not gaining traction and they were unhappy with its functionality and […]

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Small Business Marketing Tip: Send Email Campaigns At Night To Increase Revenue

Ross | April 4th, 2013

A few months ago, we highlighted the best times and days to send email for opens and clickthroughs. A new study from Experian offers a different perspective on the best days and times to send email. According to Experian, Saturday and Sunday had higher open, click and transaction rates than other days of the week. […]

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Email Design Best Practices For Small Businesses and Startups

Ross | April 2nd, 2013

It may seem obvious that consumers prefer better looking websites, but it’s clear that not all business owners appreciate the importance of design. After all, there are too many poorly designed websites (if you’re looking for tips to improve your website, we suggest you read web design best practices and tips and best practices and tips […]

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Lean Business: Do Unto Others*

Mike | April 1st, 2013

The golden rule of word-of-mouth marketing: Be nice to thine customers and, lo, they shall be nice to you in return. The mechanical nuts and bolts behind this idea, in social psychology terminology, is represented by the concept of reciprocity. In short it referes to how people respond to a positive action with another positive action. […]

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Lean Business: Freelancers for ALL My Friends!

Mike | March 25th, 2013

This year a great deal of my blogging focus has been on the struggles many small businesses have with capacity. In the business context capacity can refer to the physical space a company resides in, or the manpower available for a company to leverage. There is another aspect of capacity that is equally important and […]

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Marketing and Selling to Squirrels

Ross | March 19th, 2013

Attention span is the amount of time a person (or animal) can concentrate on something without becoming distracted. The attention span of a squirrel is one second. The attention span of a squirrel focusing on an acorn is 4 minutes, a huge increase! We’ll discuss acorns later (trust me, acorns are relevant to our conversation!), […]

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Lean Business: Office Space – A Meditation

Mike | March 18th, 2013

Our lease is up at the end of the year and Ross and I have been discussing our options. We love our office: it has all of the features we need, plus a great location, fantastic light, a dramatic view of the downtown skyline, and plenty of space. Problem is, truth be told, it probably […]

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Productivity On the Go: 10 Apps to Help You do Business!

Mike | February 25th, 2013

In addition to a desktop computer at work and a laptop for home and on the road, I also own an iPhone 4s and an iPad 2. I am not a Road Warrior type – I travel perhaps 20 days per year – but do need to work when I am on the road and […]

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