Posts Tagged ‘smallbiz’

Lean Marketing Tips: Public Speaking

Mike | June 24th, 2013

When building a company, marketing is everything. We often think of marketing as advertising, but in lean marketing that is only one component of an effective plan. An equally important piece is public relations and the value it can bring in increased awareness and visibility for your brand. PR can come in many flavors: media coverage, social media […]

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Surprise Is One Of The Most Powerful Small Business Marketing Tools

Ross | June 18th, 2013

It has always been difficult to stand-out in a crowded market. When the products you sell are also available from thousands of other vendors at the same or lower prices, how do you differentiate your business and convince customers to buy from you? Smart companies surprise their customers when customers least expect surprises. When you […]

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Lean Business: Save Money, Save the Environment

Mike | June 17th, 2013

Driving to Bloomington a few weeks ago on my way to the older son’s graduation from IU, I was struck as I always am by the sight of a massive windfarm along I65 in central Indiana. Hundreds of gargantuan windmills line the fields in orderly rows almost to the horizon. Spinning slowly and in near-prefect […]

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To Succeed, Stop Trying To Please Everyone

Ross | June 11th, 2013

Many young entrepreneurs and small business owners make a common mistake when they launch their new business or a new product/service. They believe that at launch, they should always target as many customers as they can. This seems logical. If your potential group of customers is larger, aren’t you more likely to succeed? No. It’s […]

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How To Avoid Bad Advice That Can Kill Your Small Business Or Startup

Ross | June 4th, 2013

In a recent post, Ev Williams (co-founder of Twitter, Blogger and Medium), suggested that all startup advice is  wrong (presumably, including his own post on this subject). Ev pointed out that what works for one entrepreneur/company doesn’t necessarily work for others: Companies are not built in a lab. We are unable to run Monte Carlo […]

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How Your Small Business Or Startup Can Hire A Good Lawyer Without Losing Your Shirt

Ross | May 30th, 2013

  Most business owners dread having to talk with and hire lawyers. Some fear they’ll end up paying exorbitant legal fees or that they’ll receive bad advice that will destroy their business (if you’ve watched the show Arrested Development and have seen Barry Zuckerkorn in action, you’ll know exactly what I mean). Others agonize over […]

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Lean Business: The Very Model of a Modern Spreadsheet

Mike | May 28th, 2013

“Model” is a verb. It traditionally means to fashion or shape an a three-dimensional out of a material such as clay or wax. In business the verb usually refers to tools that are created to make projections of sales or profits, but can also be used to predict anything from website traffic to manpower requirements […]

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Small Business Branding: What You Can Learn From The World’s Best Brands

Ross | May 22nd, 2013

  The 2013 Brandz Top 100 Most Valuable Global Brands report was just released. The report offers important lessons for startups and small business. Apple is once again listed as the most valuable global brand, with Google, IBM, McDonald’s and Coca-Cola rounding out the top five. We’ve previously written about important lessons small businesses and […]

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This Is Why Social Media Doesn’t Work For Your Business

Ross | May 21st, 2013

If you have invested considerable time and resources on social media marketing over the past year and feel frustrated, you are not alone. About 61% of small businesses don’t see any return on investment on their social-media activities … Yet, almost 50% say they’ve increased their time spent on social media, and only 7% have […]

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Small Business and Social Marketing: Time for an Audit?

Mike | May 20th, 2013

Marketing is simple: spend $100 advertising your product or service and earn back $110 for your efforts. This has long been the underlying challenge for businesses large and small:  how do you acquire new customers, convince them to buy more of whatever it is you are selling, get them to tell other’s about your offering, […]

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