Posts Tagged ‘smallbiz’

Your Small Business Will Not Succeed Unless You Build a Strong Brand

Ross | February 8th, 2016

A brand is the sum total of the experiences your customers and potential customers have with your company. Your brand lives in everyday interactions with customers and prospective customers, the images you share, your company website, the content of your marketing materials, and in your posts on social networks. Today, no company can control all […]

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How to Avoid Failure: Two Common Small Business Mistakes

Arielle Kimbarovsky | February 3rd, 2016

We all experience failure at some point in our lives. As business owners, failure is common to us- not every idea can be a winner. As entrepreneurs, the looming fear of failure is all too real. According to Forbes, nine out of ten startups will fail within their first few years of operation. This means […]

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The Science of Productivity and Happiness: Why Your Office is Hurting Your Company

Arielle Kimbarovsky | January 27th, 2016

Working in a cubicle is my worst nightmare. The idea of being confined in such a small space with little variation for many hours a day sounds unbelievably boring. Thankfully, I am fortunate to work in an open, flexible environment. Unfortunately, most offices aren’t built with our well-being in mind (or for getting actual work […]

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8 Smart and Practical Ways To Increase Your Small Business Profits

Ross | January 18th, 2016

Every small business owner has a lot to do but little time to accomplish everything. In the long run, successful small businesses find ways to improve their profitability (the amount of money remaining after all business expenses are paid). But short of raising prices and alienating customers, it’s not always easy for a small business […]

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Three Awesome Tools for Small Businesses and Startups

Arielle Kimbarovsky | January 13th, 2016

It’s not easy to start and run a successful business. After all, business owners must manage many different things and wear different hats in operating their business. From developing products and services to hiring to payroll, owners have a lot on their plates! Fortunately, there are some terrific mobile and web tools that entrepreneurs and […]

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The Logo Store Nightmare: Ready Made Logos Harm Your Business

Ross | January 11th, 2016

You might be tempted to buy a “ready-made”, generic logo you found at an online logo store. After all, it costs only $99 and you can personalize it with your business name. Don’t do it. A custom logo design for your business is an important part of creating a brand identity. The best logo designs […]

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Night Owls vs. Early Risers: What’s Best for Your Business?

Arielle Kimbarovsky | January 6th, 2016

Some people wake up with the sunrise, while others are just then going to bed. Personally, I would much rather finish my day at 4 am than start it at that hour. I find that my creativity and productivity both peak while the rest of the world is asleep. There are few distractions, and I […]

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10 Important Web Design Best Practices and Tips for Small Business Websites

Ross | January 4th, 2016

If you don’t have a  dedicated website for your startup or small business, you’re in danger to fall further behind your competition. You might think that you’re  building a fan base on Facebook (if you’re buying fans on Facebook by advertising, you’re very likely wasting your money), sharing small bits of content on Twitter and […]

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Small Business Tips: Document Your Business Processes

Mike | October 5th, 2015

As managers or owners of a business, we usually think about succession planning in the context of who will take over the company once we leave. This is critically important for any business large or small, and the negative impact of poor succession planning can be devastating if something goes wrong and a very fast transition occurs. Think […]

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We Entrepreneurs Can Learn a Lot From Pope Francis (and VW)

Mike | September 28th, 2015

I am not a religious guy. I do not come from a religious family. I am a business guy, so I don’t usually pay a lot of attention to religious leaders, no matter what flavor of spirituality they represent. But Pope Francis’s visit to the US this past week has been very hard to ignore and, as someone […]

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