Posts Tagged ‘smallbiz’

Startup and Small Business Tip: Marketing One-To-One

Ross | May 24th, 2010

When most people talk about or plan marketing campaigns, they talk about or plan broad, strategic tactics focused on large groups of customers or potential customers. Adwords, banner ads, print ads, radio advertising, email marketing – these are all common tactics used by businesses to market their products and services. It’s easy to forget that […]

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6 tips for startups and small business: Creating your first screencast!

Mike | May 24th, 2010

Since we launched crowdSPRING, we have created several screencasts about the site, for both presentational and educational purposes. A screencast is a great way to quickly show your customers how something works, or to instruct them in using a feature of your site. Some users simply don’t like to read technical or instructional content, so […]

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Online marketing for Startups: back to basics – p+p+p+p

Mike | May 17th, 2010

As a Kellogg alum (worlds greatest marketing school, after all, uh huh) I would be remiss not to write occasionally about marketing in the context of our world: online entrepreneurs. At crowdSPRING, we are constantly evaluating our own mix of marketing strategy, tactics, and resources and the “debates” can get extreme. Like many small companies […]

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Twitter Link Roundup #39 – Design, Copywriting, Marketing, Small Business, Social Media And More

Ross | May 13th, 2010

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and […]

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5 tips for startups and small business: creating a presentation

Mike | May 10th, 2010

There are few things you can do that are more important than delivering a good presentation. Nor are there few things that most entrepreneurs do as poorly. We tend to be dependent on slide decks, but the decks we use are often poorly thought out, thematically confusing, and esthetically challenged. Slide decks should support the […]

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Twitter Link Roundup #38 – Design, Copywriting, Marketing, Small Business, Social Media And More

Ross | May 6th, 2010

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and […]

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Dealing With Customer Resistance To Change

Ross | May 5th, 2010

Whether you are a startup, a small business or a Fortune 50 company, customers typically resist attempts to change products or services they perceive work well. People prefer to deal with the things they already know rather than get used to something new. But to innovate, companies must constantly find ways to improve their products […]

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Ideas for small business: Surveying your customers

Mike | May 3rd, 2010

Two weeks ago, I wrote about some online tools for small business, one of which was Wufoo.com which allows users to design and host simple online surveys. They are quick to set up and Wufoo uses a freemium model, which lets a small business find a plan within their own budget. For small business it […]

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Small Business Tip: Conference Banners

Ross | April 30th, 2010

Although we don’t typically have a booth at conferences, we have participated in a few where we had to put together a nice display to attract visitors. This is easier said than done. Many small businesses will find pre-made designs and print their banners at a local print shop. For those looking to make a […]

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Twitter Link Roundup #37 – Design, Copywriting, Marketing, Small Business, Social Media And More

Ross | April 29th, 2010

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and […]

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