Posts Tagged ‘smallbiz’
Lean Business: Pivot Point
Mike | April 8th, 2013In 2010 the co-Founders of Burbn, a check-in app for mobile phones built on HTML5, raised $500,00o in seed funding for a service that was designed for quick mobile sharing between users. The co-Founders had labored for over a year on their app but it was not gaining traction and they were unhappy with its functionality and [...]
Lean Business: Do Unto Others*
Mike | April 1st, 2013The golden rule of word-of-mouth marketing: Be nice to thine customers and, lo, they shall be nice to you in return. The mechanical nuts and bolts behind this idea, in social psychology terminology, is represented by the concept of reciprocity. In short it referes to how people respond to a positive action with another positive action. [...]
Lean Business: Freelancers for ALL My Friends!
Mike | March 25th, 2013This year a great deal of my blogging focus has been on the struggles many small businesses have with capacity. In the business context capacity can refer to the physical space a company resides in, or the manpower available for a company to leverage. There is another aspect of capacity that is equally important and [...]
Marketing and Selling to Squirrels
Ross | March 19th, 2013Attention span is the amount of time a person (or animal) can concentrate on something without becoming distracted. The attention span of a squirrel is one second. The attention span of a squirrel focusing on an acorn is 4 minutes, a huge increase! We’ll discuss acorns later (trust me, acorns are relevant to our conversation!), [...]
Lean Business: Office Space – A Meditation
Mike | March 18th, 2013Our lease is up at the end of the year and Ross and I have been discussing our options. We love our office: it has all of the features we need, plus a great location, fantastic light, a dramatic view of the downtown skyline, and plenty of space. Problem is, truth be told, it probably [...]
Can Money Buy Happiness?
Ross | February 18th, 2013Much has been written about money and happiness. Perhaps Abraham Lincoln summed it up best when he said that “most folks are as happy as they make up their minds to be.” Did you know there is a science of happiness? Economists have spent a great deal of time researching happiness and money. Just like [...]
