Posts Tagged ‘smallbiz’

On vs. In: the entrepreneur’s dilemma

Mike | October 25th, 2010

One of the challenges entrepreneurs face every day is about managing their own capacity. Finding time to think, to plan, and to strategize gets more difficult the larger your business grows. Every day we have to find a balance between the day-to-day chores involved in operating a business and the high-level planning that goes into […]

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Product or Service Features Are Rarely A Competitive Advantage

Ross | October 20th, 2010

Many entrepreneurs and small business owners believe that their new product or service will beat the competition with great new features. Product and service features are rarely a competitive advantage. There are many benefits to “less software”. I discuss why in the following short 3 minute video. What do you think?

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Startup and Small Business Marketing: Website Optimization Mistakes

Ross | October 19th, 2010

Conversion rate math is simple: by doubling your conversion rate, you double the effectiveness of every future marketing dollar. But while the math is simple, conversion optimization is not. There are many optimization pitfalls that can easily cripple startup/small business growth (if you’re interested in how crowdSPRING optimizes, I recommend you read Increasing Conversions Using […]

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Tips for small business: 7 biases that can effect your decision making

Mike | October 18th, 2010

Einstein once said, “Common sense is the collection of prejudices acquired by age eighteen.” Common sense, Einstein was arguing, can often be the enemy of rationality, science, and fact-based decision-making. We are all guilty of this; every day our decisions are tinged by favoritism, rules of thumb, partiality, heuristics, predilection; call it what you will […]

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Not Everything That Can Be Counted Counts

Ross | October 11th, 2010

It’s tempting to count everything that can be counted. The current obsession with social media ROI is just one example – of many – showing how numbers influence our behavior. I had the opportunity to again think about this issue last week when I was on a panel at a Startup Bootcamp event in Boston. […]

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To Innovate, You Must Stay Dissatisfied

Ross | October 6th, 2010

Success can make people complacent. Some will bask in the glory of success and expect to continue to succeed by doing the things that made them successful. This is not always possible. To innovate, you must stay dissatisfied. Here’s why: Do you agree?

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Twitter Link Roundup #53 – Small Business, Social Media, Design, Copywriting, Marketing And More

Ross | September 23rd, 2010

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and […]

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Free resources for small businesses from Google

Ross | September 21st, 2010

Google has many terrific free resources for small businesses. Below, we summarize our six favorite free resources for small business from Google. In each case, we describe the resource, help you understand why you should consider using it, and offer tips on using with links to additional information if you’d like to read more about […]

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Twitter Link Roundup #52 – Small Business, Social Media, Design, Copywriting, Marketing And More

Ross | September 16th, 2010

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and […]

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5 great viral marketing campaigns (and what small businesses can learn from them!)

Mike | September 13th, 2010

At crowdSPRING we talk a great deal about how we can leverage our limited marketing resources to drive traffic and revenues and build strong community. Some of the traffic-tactics we use involve good old fashioned payola: paid search, banner ads, affiliate programs, etc. Other tactics leverage partnerships with other businesses to create mutual value and […]

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