Posts Tagged ‘smallbiz’

Small Business and Startups: The True “Lean” Movement

Mike | September 10th, 2012

Last week, Ross was contacted by an old friend, Ron May, who publishes an industry newsletter in Chicago and writes extensively about technology, startups, and small business in our region. Ron gets in touch periodically for updates on crowdSPRING so this was no great surprise. Ron’s email asked, “What the heck is going on with crowdSPRING? […]

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7 Habits of Highly Effective Employees

Ross | August 15th, 2012

We’re fortunate to have built a great team at crowdSPRING. What makes one employee highly effective and another average? For some of our job postings, crowdSPRING receives hundreds of resumes. How do we find the the most effective people to join our team? Contrary to the way most companies hire – we never hire the […]

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Lean Marketing Tips: Public Relations and Focus

Mike | August 13th, 2012

“The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people” ~ Edward Bernays  Most startup entrepreneurs and marketing professionals will agree that a robust public relations strategy is crucial for startups and many small businesses. While there is no argument that these efforts […]

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5 Things Entrepreneurs Can Learn From Olympic Athletes

Mike | August 6th, 2012

When Gabby Douglas climbed on the balance beam last week en route to her gold medal for individual all-around women’s gymnastics she was the picture of calm focus. She was smiling, but she was also tense, and as she began her routine it was clear that she had completely tuned out everything around her. You […]

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What Small Business and Entrepreneurs Can Learn From Roger Federer

Ross | July 11th, 2012

A few days ago, Roger Rederer defeated Andy Murray to win his record-tying seventh Wimbledon title. It was a phenomenal match and Federer’s 17th Grand Slam title (the most in men’s singles history). Many consider Federer the best male tennis player of all time. Federer, however, had not won a major tournament since 2010. How […]

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Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns

Mike | July 9th, 2012

It is a truism of the business world that it costs more to acquire a new customer than it does to retain an existing one. It is also a truism that every business extracts a relatively predictable economic value from a given customer based on amount of money spent with a company minus the amount […]

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Small business and the Affordable Care Act: 5 Reasons Why Obamacare May Help

Mike | July 2nd, 2012

Last week the Supreme Court handed down its much anticipated decision on the constitutionality of the Affordable Care Act of 2010 (dba Obamacare). If you are a small business owner or manager, it really doesn’t matter whether you are in the 50% of Americans who were thrilled about this decision or the 50% who were […]

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Your Startup Or Small Business Sucks But You Can Fix It

Ross | June 28th, 2012

Don’t take it personally, but your startup or small business sucks. Most do. Here’s why. Even the best companies become complacent, over time. At its peak, Kodak controlled 90% of the US film market and was one of the most valuable brands in the world. Sony, not long ago, dominated the market for televisions, cameras, […]

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Startups and Small Business: 5 Things We Really Need From Politicians

Mike | June 25th, 2012

We hear a great deal of talk from the Presidential campaigns about what small businesses and startups really need to succeed. It’s “job creators, this” and “entrepreneurs, that” and “innovators, the other.” First of all we are not monolithic. Every small business has its own distinct needs and it’s own unique problems. For instance, my […]

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Lean Marketing Tips: Blogging to Build Audience and Drive Traffic

Mike | June 18th, 2012

For many small businesses and startups, blogging is an inexpensive and effective strategy to drive traffic to a site, develop a reputation, and build an engaged audience of potential customers, even fanatics, who will share your content, promote your message, and help you to herd more readers to your site. We have been publishing the […]

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