Posts Tagged ‘small biz’
10 Tips for startups and small businesses on using voice in your marketing
Mike | June 28th, 2010Finding your company’s voice in your marketing efforts and written content is a rich way to connect with your customers, engage potential customers, and develop a loyal audience base. Voice is one of the imponderable elements of good writing, and unlike punctuation and spelling it can not be taught with a swift rap from a [...]
Small Business Spotlight of the Week: Norman’s Rare Guitars
Laura | June 25th, 2010Ever wonder where the pros get their guitars? I’ll give you a hint it’s in California and they have a project on our site… Give up? Ok, it’s a little store called Norman’s Rare Guitars and they have been providing vintage guitars since 1975. They are looking for a new website design to accompany their [...]
Small business or self-employed: finding the courage to trade
Mike | June 21st, 2010If there is anything I have learned in my life as an adult (as arguable as that second half of that statement may be), it is that everything is about the tradeoff. We swap our personal independence for love and comfort when we marry; we barter away more of that autonomy when we have children; [...]
Small Business Spotlight of the Week: Swiftrank
Laura | June 18th, 2010With summer finally here I have one thing and one thing only on my mind… vacation. So, naturally, when I saw a project titled “LasVegasHotels.com New Logo” I was drawn to it. I can hear the slot machines calling my name… Okay, back to reality, sorry! I was intrigued to find a well-established website for [...]
Saying “thank you” – why startups and small businesses should listen to mom.
Mike | June 14th, 2010In these recessionary times, all of us who operate startups and small businesses struggle to meet our bottom line, pay our monthly bills, retain our great employees, and grow our businesses in spite of the challenges presented. What to do, what to do? Well, one time-proven marketing strategy that increases customer lifetime value, cements loyalty, and [...]
558,000 startups and small businesses. Why we should thank the recession.
Mike | June 7th, 2010One good thing to come out of this recession has been a dramatic increase in the number of new businesses started in the US and around the world. According to a Kauffman foundation study, in 2009 the number of new businesses hit the highest level in 14 years, with 558,000 start-ups every single month in [...]
Small Business Spotlight of the Week: YANA
Laura | May 28th, 2010It’s the age-old toughest decision: what do you get someone when they’re struggling with a hardship or an uncertain time whether it be a death in the family, losing a job, getting deployed or returning home from the military, or even moving to a new place where they don’t know someone? Flowers? They only last [...]
6 tips for startups and small business: Creating your first screencast!
Mike | May 24th, 2010Since we launched crowdSPRING, we have created several screencasts about the site, for both presentational and educational purposes. A screencast is a great way to quickly show your customers how something works, or to instruct them in using a feature of your site. Some users simply don’t like to read technical or instructional content, so [...]
Online marketing for Startups: back to basics – p+p+p+p
Mike | May 17th, 2010As a Kellogg alum (worlds greatest marketing school, after all, uh huh) I would be remiss not to write occasionally about marketing in the context of our world: online entrepreneurs. At crowdSPRING, we are constantly evaluating our own mix of marketing strategy, tactics, and resources and the “debates” can get extreme. Like many small companies [...]
