Posts Tagged ‘small biz’

5 great viral marketing campaigns (and what small businesses can learn from them!)

Mike | September 13th, 2010

At crowdSPRING we talk a great deal about how we can leverage our limited marketing resources to drive traffic and revenues and build strong community. Some of the traffic-tactics we use involve good old fashioned payola: paid search, banner ads, affiliate programs, etc. Other tactics leverage partnerships with other businesses to create mutual value and [...]

Read full post »

Small Business Spotlight of the Week: Fearless Women Entrepreneur Network

Laura | September 12th, 2010

From  Amelia Earhart to Wonder Woman to right here on cS, it’s no surprise to anyone that girls rule. That aside, it’s only natural that women are making a serious impact in the entrepreneurial world! Fearless Women Entrepreneur Network (or FWEN for short) posted a logo project on crowdSPRING and they need our community’s help. [...]

Read full post »

10 things entrepreneurs can learn from kids

Mike | August 30th, 2010

I have a couple of kids and, although they are getting older now and moving towards their own adult lives, I learn from them every day. Watching them grow, learn, and develop into individuals has taught me many lessons, including how to be a better entrepreneur. It is valuable to step back and consider ways [...]

Read full post »

6 tips for startups and entrepreneurs: give it a break, already.

Mike | August 9th, 2010

I left early this morning for the first “real” vacation I have had in over a year and I am looking forward to eating lobster rolls in Maine (hear me, Jeff?) and pouring real maple syrup on my pancakes in Vermont. For entrepreneurs, it is critical to find time periodically to get away, recharge the [...]

Read full post »

Small Business Spotlight of the Week: SpotHero

Laura | August 6th, 2010

OK, I don’t know about you guys but parking in my neighborhood in Chicago is TERRIBLE. It takes me at least 20 minutes to find a spot and if we want to go out to eat around town… well, forget about it; you have to take a cab or public transit. For this reason I [...]

Read full post »

Small business love: trucks, pop-ups, and nomadic goodness

Mike | July 26th, 2010

Even in non-recessionary times it can be difficult to get a new business off the ground. Start-up costs are high, investors are keeping the purse-strings tied tight, and customers are not exactly spending with élan. The restaurant business, traditionally a hothouse for entrepreneurism, suffered greatly in the current downturn but is rebounding, with industry-wide sales [...]

Read full post »

Small business and startups: engage your customers the old(spice)-fashioned way

Mike | July 19th, 2010

Customer loyalty is critical to all businesses, and this loyalty can be built by small businesses by engaging their audience with their own brands through content creation. Blog posts, videos, advertising, and social media interaction should be designed to serve a larger engagement strategy. The last few weeks have seen an explosion online, on TV, [...]

Read full post »

Small business and startup tips: track your own customer service data

Mike | July 12th, 2010

It’s been over a year since I last updated the community on our efforts to build a world-class customer service organization. We are committed to providing great support and doing it in a timely, polite, and efficient manner. Since we launched in May of 2008 we have provided customer service via our online Help Center, [...]

Read full post »

Tips for writing with teams: 5 great collaboration tools (not to mention the Declaration of Independence)

Mike | July 6th, 2010

In high school we are taught that “writing means revising.” When working with teams, it is critical that the revision process be as simple and streamlined as possible. Here’s what Wikipedia says about the process: “In a true collaborative environment, each contributor has an almost equal ability to add, edit, and remove text. The writing [...]

Read full post »

10 Tips for startups and small businesses on using voice in your marketing

Mike | June 28th, 2010

Finding your company’s voice in your marketing efforts and written content is a rich way to connect with your customers, engage potential customers, and develop a loyal audience base. Voice is one of the imponderable elements of good writing, and unlike punctuation and spelling it can not be taught with a swift rap from a [...]

Read full post »