Posts Tagged ‘small biz’

Small Business Tip: Challenge Your Customers’ Assumptions And Behavior

Ross | October 11th, 2011

Some of the most successful companies in the world (Apple, IKEA, Southwest Airlines) succeed by doing something many companies fear: challenge their customers’ assumptions and behavior. Apple challenged the assumption that personal computers, mp3 players, mobile phones, and tablets had to be functional and not aesthetic. Apple challenged behavior by persuading customers to focus on […]

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Twitter Link Roundup #105 – Small Business, Social Media, Design, Copywriting, Marketing And More

Ross | October 7th, 2011

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and […]

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Small Business Spotlight of the Week: Copper Penny Marketing

Amanda | October 5th, 2011

A penny isn’t much.  It doesn’t buy anything really and the amount of copper in it is pretty negligible nowadays.  However, as Melinda from this week’s Small Business Spotlight points out, most everyone has a pretty specific, penny-centric memory.  For me, it’s collecting pennies with my dad and bringing to the bank for some extra […]

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Small business tips: mobile technology, the iPad, and your business

Mike | October 3rd, 2011

Last week I was struck by a news story that was unusual in several respects. I turned on the news to see video of a small group of rock climbers rappelling down the exterior of the Washington Monument. The sported the typical gear one would expect to see on such folks: harnesses, helmets, ropes, and […]

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Twitter Link Roundup #104 – Small Business, Social Media, Design, Copywriting, Marketing And More

Ross | September 30th, 2011

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and […]

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Small Business Spotlight of the Week: Simple Squares

Amanda | September 30th, 2011

This week’s spotlight was a pretty controversial product at the crowdSPRING office.  When I brought it to the lunch table and announced what it was, people were skeptical, even downright cynical.  But to those that were adventuresome enough to try it, it ended up being a tasty treat. What was it, you ask?  Simple Squares.  […]

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Lean Marketing tips: business card as selling tool

Mike | September 26th, 2011

Just about everybody has one. Your desk has probably is littered with little piles of them. I would be willing to bet good money, that right now you have a few of your own in your wallet or purse. In the past year you have probably handed out and received literally hundreds of these tiny […]

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Twitter Link Roundup #103 – Small Business, Social Media, Design, Copywriting, Marketing And More

Ross | September 23rd, 2011

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and […]

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Small Business Spotlight of the Week: Creative Semiotics

Amanda | September 22nd, 2011

Every piece of advertising or design has a root in cultural symbolism, otherwise, nobody would understand what it’s trying to say.  For example, most people brought up in a Judeo-Christian society recognize an apple as a symbol for knowledge.  Every culture has symbols like this.  The study of cultural signs is known as semiotics.  One […]

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Twitter Link Roundup #102 – Small Business, Social Media, Design, Copywriting, Marketing And More

Ross | September 15th, 2011

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and […]

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