As I wrote last week in 10 Tips for Startups and Small Businesses on Naming Your Company, coming up with a great company name for your new small business or startup can be challenging and time consuming. Coming up with a memorable tagline can present an even greater challenge.
A tagline is supposed to communicate to your customers and potential customers what sets you apart from your competition and also your brand’s focus. If you’d like some additional background on branding, you might want to read Branding Secrets of the World’s Best Brands and What Can You Learn From The World’s Best Brands.
You’ve probably seen and heard some of the most influential taglines of the past 50 years:
Got milk? (California Milk Processor Board) – 1993
