Posts Tagged ‘seo’

Small Business Marketing 2014: Smart Web Design Best Practices and Tips

Ross | March 4th, 2014

If you don’t have a dedicated website for your startup or small business, you are not alone. But you’re in grave danger to fall further behind your competition. You might be slowly building a fan base on Facebook (if you’re buying fans on Facebook by advertising, you’re very likely wasting your money), sharing small bits […]

Read full post »

Should You Give Up On Social Media Marketing?

Ross | July 23rd, 2013

The claim that social media will drive more customers to your business than search, email or other traditional and online marketing channels has once again been exposed as a myth. Or has it? A recent study by Custora found that email marketing and search deliver more profitable customers than social media. I wrote an opinion […]

Read full post »

Small Businesses Spending More And More On Social Media

Ross | January 10th, 2012

According to a newly released study from Borrell Associates, small businesses are spending more of their budgets on social media. In fact, small and medium size businesses expect to spend nearly as much on social media as they do on search engine marketing (see table below). This is not surprising and confirmed by other recent […]

Read full post »

New SEO Starter Guide From Google

Ross | October 6th, 2010

Google’s revenue from adwords in 2009 was USD$23 billion. While adwords can be part of a strong small business marketing strategy, most startups and small businesses can’t afford to pay much for traffic. There are excellent alternatives, including search engine optimization (SEO). A few years ago, Google released a very useful search engine optimization starter […]

Read full post »

Small Business Marketing: Web Design Best Practices and Tips

Ross | July 28th, 2010

We’ve recently discussed several useful topics for small businesses and startups, including naming your company,  how to make you taglines stand out from the crowd., and tips for buyers looking for logo design. Today, we’ll cover web design marketing best practices and tips for small business. Most businesses, from one person start-ups to small and […]

Read full post »

Search Engine Optimization Tips For Startups

Ross | February 24th, 2010

Search engine optimization (SEO) can provide low cost opportunities for a startup to market its products and/or services. However, many startup founders don’t appreciate the difficulty of executing an effective SEO strategy when you have a new company and a new domain. There are SEO experts, of course, and some are outstanding (follow Danny Sullivan […]

Read full post »

10 Practical Small Business SEO and SEM Marketing Tips

Ross | September 22nd, 2009

crowdSPRING is a small company (our team is 10 people). For a small company, efforts spent on one marketing initiative typically take away from other marketing initiatives. Entrepreneurs and small businesses often ask us about how we market – and especially about SEO (search engine optimization) and SEM (paid search). Here are our top ten […]

Read full post »

Ten Practical Search Engine Marketing (SEM) Tips

Ross | December 23rd, 2008

Mike and I stated working on crowdSPRING in the summer of 2006. We incorporated the company in May 2007 and launched the crowdSPRING marketplace in May 2008. We’ve learned many important lessons along the way. In some ways, our experience is typical of other start-ups. In other ways, it is not. I want to share […]

Read full post »

Somali Pirates And Lessons About Negative Publicity

Ross | November 24th, 2008

Today, hardly a day passes without a news report about how Somali pirates have managed to impact one of the most important sea trade routes in the world. In 2008 alone, pirates have attacked 90 ships and have successfully captured 14 of them. Recently, they seized a Ukrainian freighter transporting military equipment and a Saudi […]

Read full post »

Creative Rap – Design Coding

Ross | July 9th, 2008

Creativity is without limits. Just about anything that can be done, can be done creatively. Take for example the subject of developing an SEO (search engine) friendly website. There are thousands of blogs, forums, articles and experts talking about this subject every day. And as with everything else – there are many ways to talk about best […]

Read full post »