Posts Tagged ‘semiotics’

Small Business Spotlight of the Week: Creative Semiotics

Amanda | September 22nd, 2011

Every piece of advertising or design has a root in cultural symbolism, otherwise, nobody would understand what it’s trying to say.  For example, most people brought up in a Judeo-Christian society recognize an apple as a symbol for knowledge.  Every culture has symbols like this.  The study of cultural signs is known as semiotics.  One […]

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