Posts Tagged ‘sem’

Small Business Marketing Guide: Types of Traditional and Online Marketing

Ross | May 1st, 2013

Many small business owners and young entrepreneurs are intimidated by marketing. There’s a good reason for this: marketing is expensive, can be time-consuming, and can be a waste of time. But marketing, when planned and executed correctly, can also lead to more sales and revenue. Whether you plan and execute traditional and online marketing strategies […]

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Paid Search: Are You Wasting Your Money?

Ross | March 12th, 2013

Are you wasting your money on paid search? A brand new study from eBay suggests that you might be throwing your money away. Paid search marketing is the paid use of search engines (such as Google or Bing) to promote your product or service. Paid search marketing is also sometimes called CPC (cost-per-click), or PPC […]

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Small Business Tip: Get $100 AdWords Credit From Google

Ross | December 30th, 2010

Google is giving away $100 million dollars in AdWords credits to small businesses that sign up for an AdWords account BEFORE December 31, 2010. Up to one million small businesses can sign up for this program. If you sign up in the next two days, you’ll have until February 15, 2011 to spend $100 on […]

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New SEO Starter Guide From Google

Ross | October 6th, 2010

Google’s revenue from adwords in 2009 was USD$23 billion. While adwords can be part of a strong small business marketing strategy, most startups and small businesses can’t afford to pay much for traffic. There are excellent alternatives, including search engine optimization (SEO). A few years ago, Google released a very useful search engine optimization starter […]

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10 Practical Small Business SEO and SEM Marketing Tips

Ross | September 22nd, 2009

crowdSPRING is a small company (our team is 10 people). For a small company, efforts spent on one marketing initiative typically take away from other marketing initiatives. Entrepreneurs and small businesses often ask us about how we market – and especially about SEO (search engine optimization) and SEM (paid search). Here are our top ten […]

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Ten Practical Search Engine Marketing (SEM) Tips

Ross | December 23rd, 2008

Mike and I stated working on crowdSPRING in the summer of 2006. We incorporated the company in May 2007 and launched the crowdSPRING marketplace in May 2008. We’ve learned many important lessons along the way. In some ways, our experience is typical of other start-ups. In other ways, it is not. I want to share […]

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