Posts Tagged ‘sales’

Small Business Tips: Engaging Customers (Sell, Sell, Sell)

Mike | August 11th, 2014

Last week I wrote about building lasting relationships with your customers and the critical importance of nurturing and maintaining strong ties over time with those most important to the well-being of your business. Today, I thought perhaps we could start from the beginning, with a discussion on how to start those relationships. Perhaps the hardest thing […]

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What Influences People To Buy Products or Services? Top 10 Factors

Ross | May 13th, 2014

Why do people buy one company’s products or services while ignoring the products or services of a competitor? What influences people’s purchasing decisions? Some, like Clay Christensen, argue that customers “hire” products (or services). It’s a novel theory –  one that requires you to carefully listen to your customers. People’s purchasing decisions – both online […]

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Small Business Marketing Tip: Send Email Campaigns At Night To Increase Revenue

Ross | April 4th, 2013

A few months ago, we highlighted the best times and days to send email for opens and clickthroughs. A new study from Experian offers a different perspective on the best days and times to send email. According to Experian, Saturday and Sunday had higher open, click and transaction rates than other days of the week. […]

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Marketing and Selling to Squirrels

Ross | March 19th, 2013

Attention span is the amount of time a person (or animal) can concentrate on something without becoming distracted. The attention span of a squirrel is one second. The attention span of a squirrel focusing on an acorn is 4 minutes, a huge increase! We’ll discuss acorns later (trust me, acorns are relevant to our conversation!), […]

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How To Avoid Disaster In Your Small Business Digital Marketing Efforts

Ross | January 22nd, 2013

Small businesses are changing how they spend their money on digital marketing. These changes are driven, in part, by the growth of social networks and media platforms. For example, in a recent report from BIA/Kelsey, 63% of SMBs said they use social media as a marketing tool for their business. In the last five years, […]

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What Job Are Your Customers Hiring Your Products To Perform?

Ross | December 18th, 2012

If you are an entrepreneur or small business owner developing a new product or service, how can you figure out what jobs people want done that they have difficulty doing? If you have an existing product or service, how can you improve that product or service to increase sales? Clay Christensen suggests an interesting approach: […]

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The Science of Persuasion: How To Persuade Others To Do What You Want

Ross | December 13th, 2012

Most successful entrepreneurs and small business owners are skilled at persuasion and negotiation. Those skills are critical when hiring employees, negotiating with co-founders, investors and vendors, acquiring customers, and in many other situations. Did you know there are six scientifically validated principles that explain how you can better persuade others to do what you want? […]

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How To Choose A Market For Your Startup Or Small Business

Ross | November 27th, 2012

  I’m rarely surprised when a young entrepreneur or small business owner hasn’t fully identified how their new business will make money. But I’m always surprised when that entrepreneur or small business owner has a tough time describing the potential customers for their new business’s products and services. After all, without customers, there is no […]

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Small Business Pinterest Starter Guide

Ross | May 16th, 2012

Are you wondering how you can leverage Pinterest for your small business? Pinterest is currently one of the hotest websites. For some businesses, Pinterest is delivering more user trafic than Google+, YouTube and LinkedIn combined. For those of you who haven’t heard of Pinterest, here’s a brief summary: Pinterest is a free social sharing site […]

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Not Everyone Is The Right Customer

Ross | June 29th, 2011

A few days ago, Christian Jung, a designer and consultant from Germany wrote an interesting post – Goodbye Basecamp, This Is The End Of A True Love. My Heart Is Broken, explaining why he would no longer use Basecamp, popular project management software created by 37signals. Christian decided that after six years, his needs changed […]

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