Remember those lotion commercials from a few years back that featured an alligator roaming around, showing us all how dry, cracked, and just overall unappealing our skin can look because winter is so desolate? And, apparently, this year so snowless.
Well, Green Envee Organics can help fix that. Your moisture-sapped skin, that is, not Chicago’s snow deficiency. Their body care products are all natural and all organic. If that weren’t enough, they’re also all fair trade. Personally, I’m eyeing up their Nature Cares Shea Body Lotion (pictured above) for this winter because shea butter is King. They’ve made a name for themselves in the natural spa industry, so if you feel like indulging yourself or someone you care about this holiday season, this might be one way to go. For Chicago citizens, they have a shop located just off the Grand Red Line station. For the rest of you fine folk, you can order their products online.
Co-founder, Bob, talked about breaking into the body care business:
How would you explain what you do to somebody’s grandmother?
Green Envee Organics is 100% truly plant based Body and Skin Care Company. We make products such as hand & body lotion, body scrubs, bar and liquid soap, as well as professional spa products. Green Envee Organics believes in making products for our minds, bodies, and spirits utilizing ingredients that only nature can provide.
What made you use crowdSPRING?
After working with a few local independent designers we found that it was hard to get the look we were going for. We had spent large amounts of money trying to obtain the desired look and feel for our website and logo. We learned that every designer has their own style and it is not always easy to get them to conform to your companies particular style. This is when we turned to crowdSPRING. Leaning that we could have many designs to choose from was just what we were looking for. It is great that you can work with many designers simultaneously through the process to get the results we needed.
What are some industry specific challenges you faced?
One of our major challenges in the natural body care arena is that there are a lot of large companies with very appealing websites and marketing material. It is tough to compete without an upscale look and its tougher to get an upscale look without spending an arm and a leg. Price point on our products are another challenge that we face. We wanted to create a product line that has quality ingredients that actually heal the body. Our products are competitively priced with higher end products but, we need the look to be able to do that. Thanks to crowdSPRING we are able to overcome these challenges.
What was your biggest learning curve/experience?
Our largest learning curve was to find the correct marketing strategy for our product line. We have spent the last few years trying to find the correct niche industry and learning how to market to that industry. We have tried everything from straight retail to wholesale gift shows. We have finally landed on an industry that suits us well. The natural spa industry has welcomed our products with open arms. (more…)
