Posts Tagged ‘old spice’
Lies, Damned Lies, Statistics and Old Spice
Ross | July 23rd, 2010A few weeks ago, Wieden + Kennedy began executing a ground-breaking social media campaign on behalf of its client, Old Spice. The foundation for the campaign was set when Old Spice introduced during the Superbowl, the “Old Spice Man,” played by Isaiah Mustafa, a television actor and a former NFL wide receiver. Mustafa, playing “The [...]
Small business and startups: engage your customers the old(spice)-fashioned way
Mike | July 19th, 2010Customer loyalty is critical to all businesses, and this loyalty can be built by small businesses by engaging their audience with their own brands through content creation. Blog posts, videos, advertising, and social media interaction should be designed to serve a larger engagement strategy. The last few weeks have seen an explosion online, on TV, [...]
