Posts Tagged ‘nike’

Just Do It Right The First Time

Ross | November 18th, 2008

Nike achieved unprecedented heights with it’s “Just Do It” campaign several decades ago. “Just Do It” has been one of the most memorable marketing slogans of all time. We can all benefit from a variation on that tagline: Just Do It Right The First Time. Let’s face it – while there are plenty of exceptions, […]

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Nike Logo – $35 Well Spent

Ross | May 20th, 2008

Nike and its “Swoosh” logo, is one of the world’s most recognized brands. It was created in 1971 by Carolyn Davidson, a graphic design student at Portland State University. Ms. Davidson was doing freelance design work for Phil Knight’s company, Blue Ribbon Sports. Mr. Knight, who was teaching an accounting class at Portland State University, […]

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