Posts Tagged ‘morton salt’

Branding and Consistency: Lessons From Morton Salt

Mike | August 27th, 2012

Great brands come and go, and over decades many of the strongest brands in the world have fallen into obscurity and been forgotten, shrouded in the mists of time and long absent from store shelves and our consumer consciousness. Developing a brand is pretty simple; a company invents a name, a symbol and, sometimes, a phrase […]

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