Posts Tagged ‘marketing’
Applying Digitial Marketing Techniques To Retail Shopping
Ross | December 23rd, 2012As consumers, we are constantly interrupted online by all forms of advertising. Many of us have learned to tolerate these interruptions. Some of us completely ignore them. But if you run a business, have you considered how your online marketing activities are impacting your customers and potential customers? Here’s a fun look at how retargeting, [...]
Key Digital Marketing Trends For 2013
Ross | December 20th, 2012Whether you run an established small business or startup, or plan to start one in 2013, you will need to understand how to leverage digital marketing to find new customers and increase sales. Market firm eMarketer recently put together a helpful slideshow, highlighting digital marketing trends they believe to be most important. The five key [...]
What Job Are Your Customers Hiring Your Products To Perform?
Ross | December 18th, 2012If you are an entrepreneur or small business owner developing a new product or service, how can you figure out what jobs people want done that they have difficulty doing? If you have an existing product or service, how can you improve that product or service to increase sales? Clay Christensen suggests an interesting approach: [...]
The Science of Persuasion: How To Persuade Others To Do What You Want
Ross | December 13th, 2012Most successful entrepreneurs and small business owners are skilled at persuasion and negotiation. Those skills are critical when hiring employees, negotiating with co-founders, investors and vendors, acquiring customers, and in many other situations. Did you know there are six scientifically validated principles that explain how you can better persuade others to do what you want? [...]
