Posts Tagged ‘marketing’
Lean Business: Do Unto Others*
Mike | April 1st, 2013The golden rule of word-of-mouth marketing: Be nice to thine customers and, lo, they shall be nice to you in return. The mechanical nuts and bolts behind this idea, in social psychology terminology, is represented by the concept of reciprocity. In short it referes to how people respond to a positive action with another positive action. [...]
Marketing and Selling to Squirrels
Ross | March 19th, 2013Attention span is the amount of time a person (or animal) can concentrate on something without becoming distracted. The attention span of a squirrel is one second. The attention span of a squirrel focusing on an acorn is 4 minutes, a huge increase! We’ll discuss acorns later (trust me, acorns are relevant to our conversation!), [...]
Paid Search: Are You Wasting Your Money?
Ross | March 12th, 2013Are you wasting your money on paid search? A brand new study from eBay suggests that you might be throwing your money away. Paid search marketing is the paid use of search engines (such as Google or Bing) to promote your product or service. Paid search marketing is also sometimes called CPC (cost-per-click), or PPC [...]
