Posts Tagged ‘Marketing and branding’

10 Things Entrepreneurs Can Learn From Standup Comics

Mike | December 10th, 2012

Great entrepreneurs are great observers. They carefully monitor the competition, the market, their team, and their various stakeholders. Great entrepreneurs learn from the world around them and they never, ever stop learning. This is the latest in a series of posts, musing on what we can learn from the most unexpected of sources. Sure we […]

Read full post »

Small Business and Startups: 5 DIY Things To Do For Your Brand!

Mike | November 26th, 2012

As the end of the year approaches, small businesses need to think not just about wrapping up the year that is fast coming to an end, but also towards planning and strategy for the new year. This planning can be on the micro end of the operational spectrum – budgeting, scheduling, and logistics, etc – […]

Read full post »

Small Business and Startups: 3 Essentials for Customer Service

Mike | November 19th, 2012

I had (another) bad customer service experience with an airline last week. I know – a shocker. Sometimes I start to think that poor service and unhappy customers are a requirement for the airline industry. That this is a part of meeting some unwritten baseline needed for any entrant in the space. Then I come […]

Read full post »

Small Business and Startups: Slice & Dice Your Customer Service Data

Mike | October 29th, 2012

After every quarter I delve into our customer service data to have a look at a few things: first (and foremost) are we effectively meeting out goal of providing world-class customer service to our community? Next, what is the demand on our system and do we have capacity available to meet it? Third, have we […]

Read full post »

Small Business and the Death of Newspapers

Mike | October 1st, 2012

“We’re in one of those strange eras where the words of the last century don’t have meaning. What does news mean to you, when the vast majority of news is created by amateurs? Is news coming from a newspaper, or a news group or a friend? ” ~ Chris Anderson, editor Wired Magazine  People, and businesses, […]

Read full post »

Small Business and Startups – 13 Great Reads From The Business Press

Mike | September 24th, 2012

One of my daily pleasures is to read the paper, the blogs, and the magazines. I typically scan the major stories domestic and international, take a dive into the political coverage, read the opinion pages top to bottom, skim the sports and entertainment sections and then head over to the business section to see what’s […]

Read full post »

Panel Discussions. Ugh. Or Not.

Mike | September 17th, 2012

On occasion I find myself in attendance at a conference or other event that has, as a part of its programming, a panel discussion. The topics can be phenomenal; “How to Succeed Where Other Fail,” “Your Startup Can Save Civilization,” “Best Practices for the Care and Feeding of Tigers,” or even “Why Do Birds Sing […]

Read full post »

Branding and Consistency: Lessons From Morton Salt

Mike | August 27th, 2012

Great brands come and go, and over decades many of the strongest brands in the world have fallen into obscurity and been forgotten, shrouded in the mists of time and long absent from store shelves and our consumer consciousness. Developing a brand is pretty simple; a company invents a name, a symbol and, sometimes, a phrase […]

Read full post »

12 Questions: Meet Dylan Barmmer (USA)

Audree | August 15th, 2012

In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, in the projects. Plainly – activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build […]

Read full post »