Posts Tagged ‘Marketing and branding’

Which Army Recruitment Video Would Borat Prefer?

Ross | February 5th, 2010

The United States army has a substantial marketing budget. The advertising tends to promote strength, honor, duty, etc. Here’s a typical ad: The Ukrainian Army takes a slightly different approach. Why waste time talking about strength, honor, duty or the fancy toys when you can just shortcut to a theme that always sells. Sex. Watch:

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Twitter Link Roundup #26 – Design, Marketing, Small Business, Social Media And More

Ross | February 4th, 2010

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and […]

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Twitter Link Roundup #25 – Design, Marketing, Small Business, Social Media And More

Ross | January 27th, 2010

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and […]

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The Ten Step Social Media Marketing Checklist

Ross | November 20th, 2009

A few days ago, I was interviewed by Phil Dobbie from bnet Australia about social media marketing. The 17 minute interview is below.  Among other things, we talked about how to get the best from Facebook, Twitter, Blogs, LinkedIn, commenting, mobile social networks, monitoring, multimedia, brand management, and leveraging combinations of social media tools.

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Is Your Marketing Tail Wagging The Dog?

Ross | November 17th, 2009

A few days ago, I listened to a radio interview of Andre Agassi – widely considered one of the greatest tennis players ever. When Agassi started playing professionally, he ran 5 miles every day to stay in peak condition. When Agassi hired a trainer, the trainer asked Agassi why Agassi ran 5 miles. Agassi’s response: […]

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10 Small Business Social Media Marketing Tips, (Part 2 of 2)

Ross | October 28th, 2009

Last week I wrote Part 1 of this post – 10 Small Business Social Media Marketing Tips, (Part 1 of 2) – focusing on ways that small businesses can leverage social media. In part 1, I discussed the first five tips. Mashable, one of my favorite technology & social media blogs, offered to publish the […]

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10 Small Business Social Media Marketing Tips, (Part 1 of 2)

Ross | October 20th, 2009

One of the biggest challenges for small businesses who want to market using social media is capacity. crowdSPRING is a small business – there are only 10 people on our team – so we understand this challenge well. You must decide whether social media makes sense for your small business. There is no universal answer. […]

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Is it just me?

Pete | October 15th, 2009

Is it just me, or are receipts getting out of hand?  I bought one item (one!) at the store the other day and the receipt is almost 3 FEET long.  No kidding. I’d be curious to hear if this is just a US phenomenon or a worldwide epidemic…

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Ideas for small business and startups: Value Disciplines

Mike | October 13th, 2009

Graduate school was one of the great times of my life: studying something that I absolutely wanted to study and surrounded by a group of folks who felt exactly the same way. Two years in business school went by with rocket-speed, but some of the ideas took root and continue to have an impact on […]

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