Posts Tagged ‘Marketing and branding’

Customer Service and a Culture of Helping

Mike | November 4th, 2013

“Thanks for contacting us with your question.  We’ll reply within 3 business days.” When people discuss the “helping” careers, they are usually referring to honorable fields such as social work, teaching, and psychotherapy. Rarely does selling shoes come into the mix. Yet Zappos has built an online empire, growing in little more than a dozen years […]

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Small Business and Startups: The Trends for 2014 (Pt II)

Mike | October 28th, 2013

I started a couple of weeks ago with the first part of a post on small business trends for 2014; today I have 5 more trends that I’d like to share. Two things to note: first, crystal balls like this one populate the Internet and mine is no better or worse than the many others […]

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Small Business and Startups: The Trends for 2014 (Pt I)

Mike | October 14th, 2013

This morning I was awakened by a dream with a soundtrack of Christmas Carols running through my subconscious. As i pulled myself out of a sleepy torpor, I realized that the songs weren’t in my dream, but were actually playing on the bedside radio. Why? Because apparently Christmas advertising has begun! Yes, it is that […]

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Small Business and Startups: Seasonal Peaks and Valleys

Mike | September 9th, 2013

Summer is drawing to a close and with it the August doldrums. After 5+ years in business, if we have learned anything it is about the seasonality of our own business and the cyclical demand for creative services. It shouldn’t come as a surprise that many businesses launch projects in September when everyone is back […]

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Fracking Your Customer Base

Mike | August 26th, 2013

I have been reading lately about the energy industry, specifically the efforts over the last 10 years or so to develop the technique know as Hydraulic fracking or, simply, “fracking.” Fracking has allowed the oil and gas companies to extract valuable oil and gas from fields that had been considered tapped out by injecting a […]

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Lean Business: Lessons from A-Rod

Mike | August 12th, 2013

In the universe of lean marketing tactics, best practice always includes a healthy mix of public relations efforts. Small businesses and startups can often leverage PR to great effect and it is typically one of the most cost-effective ways to generate positive word-of-mouth, build awareness, and grow a nascent brand. But PR in the wrong […]

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Summer Business Books: What to Read Now

Mike | July 15th, 2013

I love to read. Books, newspapers, magazine, blogs, comment threads. Put the written word in front of me, whether on a sheet of paper bound into a book or magazine, or as pixels on a glowing screen and I will consume it. But like most small business owners, I have very little time available for […]

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Small Business and Startups: The First Ever crowdSPRING Quiz!

Mike | July 8th, 2013

Now that the 4th of July party is over and we begin the official summer months, many businesses large and small will experience a slowdown in sales, traffic, and customer engagement. Why? Because it’s vacation time, stupid. Because you’ve got a bit of extra time on your hands, I imagine you’ve probably been asking yourself, “What […]

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