Posts Tagged ‘Marketing and branding’
Branding and Consistency: Lessons From Morton Salt
Mike | August 27th, 2012Great brands come and go, and over decades many of the strongest brands in the world have fallen into obscurity and been forgotten, shrouded in the mists of time and long absent from store shelves and our consumer consciousness. Developing a brand is pretty simple; a company invents a name, a symbol and, sometimes, a phrase [...]
Lean Marketing Tips: Public Relations and Focus
Mike | August 13th, 2012“The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people” ~ Edward Bernays Most startup entrepreneurs and marketing professionals will agree that a robust public relations strategy is crucial for startups and many small businesses. While there is no argument that these efforts [...]
