Posts Tagged ‘Marketing and branding’

When social media goes bad: a cautionary tale

Mike | July 25th, 2011

One of the most enduringly popular ad campaigns in memory is from the California Milk Processor Board – “Got Milk” has become an iconic part of the cultural landscape and has been shared, copied, parodied, and imitated over and over again. Although that campaign pre-dated the rise of the social media, it is a great […]

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Twitter Link Roundup #95 – Small Business, Social Media, Design, Copywriting, Marketing And More

Ross | July 21st, 2011

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and […]

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Twitter Link Roundup #94 – Small Business, Social Media, Design, Copywriting, Marketing And More

Ross | July 15th, 2011

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and […]

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Marketing 101: Branding your business in a competitive environment

Mike | July 11th, 2011

Establishing a brand in a competitive environment can be challenging for any business, particularly small businesses and startups. Not every business represents a “new-to-the-world” idea, and not every company has the luxury of exclusive ownership of a market segment. There are literally thousands of examples this: a new entrant in a market establishes a brand […]

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Twitter Link Roundup #93 – Small Business, Social Media, Design, Copywriting, Marketing And More

Ross | July 8th, 2011

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and […]

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Twitter Link Roundup #92 – Small Business, Social Media, Design, Copywriting, Marketing And More

Ross | July 1st, 2011

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and […]

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Social Media Revolution – Facts and Figures (Updated)

Ross | June 30th, 2011

A few years ago, Erik Qualman, the author of Socialnomics, produced a popular video highlighting the impressive facts and figures about the growing popularity of social media. Erik updated that video in 2010 and has just released a third update (below) which shows the impressive dominance of social media across the world. Some examples mentioned […]

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Not Everyone Is The Right Customer

Ross | June 29th, 2011

A few days ago, Christian Jung, a designer and consultant from Germany wrote an interesting post – Goodbye Basecamp, This Is The End Of A True Love. My Heart Is Broken, explaining why he would no longer use Basecamp, popular project management software created by 37signals. Christian decided that after six years, his needs changed […]

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The CLV three step: drive, convert, enrich.

Mike | June 27th, 2011

In a post last week, Ross discussed the need to find a balance between driving traffic and conversion for web-based businesses. It’s a great video and a very valuable discussion of one critical issue of strategic emphasis that many web-based businesses grapple with. Ross’s overriding point was that a business should not choose between a […]

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