Posts Tagged ‘Marketing and branding’
Creating Your Freelance Brand
Ross | July 6th, 2011Talent, reputation and strong communication skills go a long way to winning clients, but it’s also important to make sure that your freelancing business reflects a strong brand. Remarkably, many freelancers don’t brand their own freelancing business. This is a mistake because your potential clients will form quick impressions about you and your business. Branding [...]
Not Everyone Is The Right Customer
Ross | June 29th, 2011A few days ago, Christian Jung, a designer and consultant from Germany wrote an interesting post – Goodbye Basecamp, This Is The End Of A True Love. My Heart Is Broken, explaining why he would no longer use Basecamp, popular project management software created by 37signals. Christian decided that after six years, his needs changed [...]
The CLV three step: drive, convert, enrich.
Mike | June 27th, 2011In a post last week, Ross discussed the need to find a balance between driving traffic and conversion for web-based businesses. It’s a great video and a very valuable discussion of one critical issue of strategic emphasis that many web-based businesses grapple with. Ross’s overriding point was that a business should not choose between a [...]
Website Traffic or Conversions: Which Is More Important?
Ross | June 21st, 2011Most companies, especially small business and startups, obsess about the amount of traffic to their online sites. Site traffic is important – it brings attention, a certain degree of validation, and the opportunity to convert visitors into users or paying customers. But traffic alone isn’t enough and more importantly, we tend to overestimate its impact. A [...]
Lean Marketing 101: Giving good interview, or how to get a reporter to eat from your hand
Mike | June 20th, 2011In the world of startups and small business there are two basic kinds of company: those the media pays attention to, and all the rest. If your company has a compelling story, a unique product , or an interesting personality behind it you may be fortunate to leverage that advantage and convince a reporter to [...]
