Posts Tagged ‘Marketing and branding’
Lean Business: Pivot Point
Mike | April 8th, 2013In 2010 the co-Founders of Burbn, a check-in app for mobile phones built on HTML5, raised $500,00o in seed funding for a service that was designed for quick mobile sharing between users. The co-Founders had labored for over a year on their app but it was not gaining traction and they were unhappy with its functionality and [...]
Lean Business: Do Unto Others*
Mike | April 1st, 2013The golden rule of word-of-mouth marketing: Be nice to thine customers and, lo, they shall be nice to you in return. The mechanical nuts and bolts behind this idea, in social psychology terminology, is represented by the concept of reciprocity. In short it referes to how people respond to a positive action with another positive action. [...]
10 Things Entrepreneurs Can Learn From Standup Comics
Mike | December 10th, 2012Great entrepreneurs are great observers. They carefully monitor the competition, the market, their team, and their various stakeholders. Great entrepreneurs learn from the world around them and they never, ever stop learning. This is the latest in a series of posts, musing on what we can learn from the most unexpected of sources. Sure we [...]
Small Business and Startups: 3 Essentials for Customer Service
Mike | November 19th, 2012I had (another) bad customer service experience with an airline last week. I know – a shocker. Sometimes I start to think that poor service and unhappy customers are a requirement for the airline industry. That this is a part of meeting some unwritten baseline needed for any entrant in the space. Then I come [...]
Small Business and Startups: Slice & Dice Your Customer Service Data
Mike | October 29th, 2012After every quarter I delve into our customer service data to have a look at a few things: first (and foremost) are we effectively meeting out goal of providing world-class customer service to our community? Next, what is the demand on our system and do we have capacity available to meet it? Third, have we [...]
12 Questions: Meet Xavier (Spain)
Audree | October 26th, 2012In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, in the projects. Plainly – activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build [...]
Small Business and Startups – 13 Great Reads From The Business Press
Mike | September 24th, 2012One of my daily pleasures is to read the paper, the blogs, and the magazines. I typically scan the major stories domestic and international, take a dive into the political coverage, read the opinion pages top to bottom, skim the sports and entertainment sections and then head over to the business section to see what’s [...]
