Posts Tagged ‘logo design’

The United Nations and crowdSPRING

Friday, September 16th, 2011

Recently, crowdSPRING hosted a project for the United Nations Population Fund 7 Billion Actions Campaign. The Campaign was developed to raise awareness around the opportunities and challenges associated with a world of seven billion people (we are expected to hit that mark around October 31, 2011), and to inspire governments, NGO’s private industry, media, academia and individuals to act in ways that would have positive social impact.

The UN’s project on crowdSPRING asked designers to submit a visionary logo containing the words “7 Billion Actions” for a chance to receive $1,000 and a certificate signed by UNFPA’s Executive Director, Dr. Babatunde Osotimehin. Creative designers from around the world submitted more than 1,250 entries. Hundreds of millions of people will see the winning logo – it will be on all global campaign communication materials, ranging from websites to marketing brochures.

Maria Mandagaran, a designer and a teacher in industrial design at Mar del Plata National University (Argentina), designed the winning logo using colors, fonts and design elements that effectively depicted the key elements of the 7 Billion Actions movement. The campaign, which builds bridges and promotes understanding between cultures, includes a speech bubble and a globe. These elements can be modified by campaign partners to show their region of the world or their slogan, while the parent logo includes the entire globe.

Here’s the winning logo, at the main entrance to the UN compound!

Project Galleries: Public Vs. Private

Wednesday, September 7th, 2011

Although project galleries on crowdSPRING can be visible to all users, crowdSPRING offers buyers the option to make their project galleries completely private.

We put together this short tutorial to help you understand the differences between public and private galleries and to answer some of the most common questions we regularly hear from users, including: Do public or private galleries get more entries? Which one is better for which type of project? Can gallery settings be changed after a project is posted?

PUBLIC (open) GALLERY
In a design project, the entries in a public gallery are visible to all users (in writing projects, the galleries are always private). If the project has an NDA (non-disclosure agreement) the gallery is visible after the NDA is executed.

When buyers score entries, creatives can only see their own scores and comments from the buyer (until after a project is awarded, when scores – but not comments – are revealed). Creatives can use the “Project stats” tool at the top of the gallery to decide if the buyer is active in the project (this tool show the total number of comments and the score distribution in the project).

PROs
FOR THE BUYER -  Although opinions are split about open and closed galleries, we’ve found that more creatives tend to participate in open gallery projects (there are plenty of exceptions, because the size of the award, quality of the brief, and other factors also play an important role).  Since we make it very easy for anyone to report potential violations of intellectual property, open galleries also make it easier for other participants to flag problem entries.

FOR THE CREATIVE – The creatives can see the competition, how other designers solve the problem, and bring up their own designs accordingly. They may also see if they can add something new to the project, or realize the competition is too stiff, and choose to move on to something else.

CONs
FOR THE BUYER – If a buyer is concerned about privacy, open galleries may not be the best option. A public gallery will allow others to see the ideas in the gallery. So if you’re concerned about privacy, you should definitely consider a private gallery. Also, some creatives only prefer to work in private gallery projects. This is a minor point because overall, participation in open gallery projects is very high.

FOR THE CREATIVE-  If a creative has a unique concept, posting in an open gallery will show others that concept – and some creatives are leery of letting other creatives see (and potentially copy) their work in progress. We have strict rules about concept copying (see Q&A 14 in our post about intellectual property) – if an original concept is copied, the creative can easily report the entry by clicking ”Report violation” in the details view for that entry.

PRIVATE (closed) GALLERY
In a private gallery, only the buyer can see all of the submissions. Creatives only see their own entries in that project.

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