Posts Tagged ‘lean startups’

Lean Business: Freelancers for ALL My Friends!

Mike | March 25th, 2013

This year a great deal of my blogging focus has been on the struggles many small businesses have with capacity. In the business context capacity can refer to the physical space a company resides in, or the manpower available for a company to leverage. There is another aspect of capacity that is equally important and […]

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Lean Business Tips: Hiring Contractors for Fun and Profit(ability)

Mike | January 28th, 2013

We write often about ways small business can reduce expense, increase productivity, and operate more efficiently through a lean approach to marketing, technology, and operations. Today I want to write briefly about a strategy we have used to very good effect when hiring new workers: outsource. When we hear that word, we typically envision massive […]

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Lean Marketing Strategies for Small Businesses and Startups

Ross | December 15th, 2010

Small businesses and startups face many challenges when marketing their products and services. Small businesses and startups have minimal brand recognition, are often located in geographic or demographic areas that limit their marketing options, and most have small (or non-existent) marketing budgets. Some marketers advise small businesses and startups to research and create strategic marketing […]

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