Posts Tagged ‘lean marketing’

10 Best Practices For Email Marketing For Small Business and Startups

Ross | October 21st, 2014

Marketers are seeing an alarming trend. Although 122 billion emails are sent every hour, a large and growing percentage of emails are never read. This is not surprising – most marketing emails are simply pure spam without any creative or substantive value. Even worse, really bad marketing emails can easily destroy a company’s reputation and […]

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Small Business and Startups: Seasonal Peaks and Valleys

Mike | September 9th, 2013

Summer is drawing to a close and with it the August doldrums. After 5+ years in business, if we have learned anything it is about the seasonality of our own business and the cyclical demand for creative services. It shouldn’t come as a surprise that many businesses launch projects in September when everyone is back […]

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Lean Business: Freelancers for ALL My Friends!

Mike | March 25th, 2013

This year a great deal of my blogging focus has been on the struggles many small businesses have with capacity. In the business context capacity can refer to the physical space a company resides in, or the manpower available for a company to leverage. There is another aspect of capacity that is equally important and […]

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Lean Business Tips: Hiring Contractors for Fun and Profit(ability)

Mike | January 28th, 2013

We write often about ways small business can reduce expense, increase productivity, and operate more efficiently through a lean approach to marketing, technology, and operations. Today I want to write briefly about a strategy we have used to very good effect when hiring new workers: outsource. When we hear that word, we typically envision massive […]

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Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns

Mike | July 9th, 2012

It is a truism of the business world that it costs more to acquire a new customer than it does to retain an existing one. It is also a truism that every business extracts a relatively predictable economic value from a given customer based on amount of money spent with a company minus the amount […]

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Growing Your Small Business Using Social Media: The Facts

Ross | May 9th, 2012

We’re previously written about ways that small businesses are using social media, how businesses can leverage social media to deliver customer service, and the innovative ways some businesses use social media. There’s no clear consensus about social commerce and whether businesses should invest marketing dollars in social media. For example, Forrester Research, last year, released […]

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Lean Marketing 101: Setting Goals

Ross | January 18th, 2011

A few weeks ago, I wrote about Lean Marketing Strategies for Small Businesses and Startups. That post resonated with small business owners and entrepreneurs looking for inexpensive ways to market their businesses. Many asked if we could share more lean marketing strategies and tips. Today’s post starts a new series in the crowdSPRING Blog – Lean […]

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Five Designs Small Businesses and Startups Should Crowdsource

Ross | January 4th, 2011

Only several years ago, many startups and small businesses could not effectively compete against larger and better financed competitors. Today, inexpensive and free small business marketing tools, outstanding small business programs from Google, and crowdsourcing have made it possible for startups and small businesses to level the playing field. In this post, we’ll discuss five […]

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Lean Marketing Strategies for Small Businesses and Startups

Ross | December 15th, 2010

Small businesses and startups face many challenges when marketing their products and services. Small businesses and startups have minimal brand recognition, are often located in geographic or demographic areas that limit their marketing options, and most have small (or non-existent) marketing budgets. Some marketers advise small businesses and startups to research and create strategic marketing […]

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