Posts Tagged ‘interview’

12 Questions: Meet Vinay and Asha (India)

Thursday, January 26th, 2012

In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, in the projects. Plainly – activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build something very special, and we’ll take notice.

We’re very proud to feature Vinay and Asha (crowdSPRING username: Knifeonbutter) today. Vinay and Asha live and work in Goa, India.

1. Please tell us about yourselves.

We have traveled around the world, working in places as far and diverse as Fiji Islands and Dubai, not to mention all the cities across India. We now reside in Goa, dream beaches, sun,sand, coco feni, and like to pretend to work hard. Ideas fortunately , winning ideas save the day for us on sites such as yours. We just love crowdSPRING.

2. How did you become interested in writing?

We are both writers from the day we left college, and have worked with top 10 ad agency networks. It all started in school, when the teachers noticed we had a flair for writing, however, the idea lightbulbs started glowing, later on, after 3 years of hard, rigorous college education in disciplines as strange as physics and home sciences.

3. Who/what are some of the biggest influences on your writing?

David Ogilvy for sure. He was the greatest at one time. We never studied literature, so
we can’t quote Shakespeare. We are more fascinated with Adworld writers, Paul Hegarty, and creators like the Saatchi brothers.

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12 Questions: Meet Kate Casey (Minneapolis, MN, USA)

Tuesday, October 4th, 2011

In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, in the projects. Plainly – activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build something very special, and we’ll take notice.

We’re very proud to feature Kate Casey (crowdSPRING username: katecasey ) today. Kate lives and works in Minneapolis, Minnesota.

1. Please tell us about yourself – A lady never reveals her age, so we’ll skip that part. I am a native Floridian transplanted to Minnesota. “How did THAT work,” you say?! My husband tricked me. That’s how. For now I work in the mortgage industry; I’m an administrative assistant. One day, I would love to be able to parlay my love of writing into a career. But for now I must just bring home the bacon; or the cheddar. Whichever euphemism you’d like to use.

2. How did you become interested in writing? – I have always had a love of words and telling a great story. It’s a funny thing to admit, but I could stand around telling stories for hours to anyone willing to listen. The art of weaving a story is like a drug for me. It works the same with writing, creating something on paper that someone else might find interesting is so much fun for me. It’s not at all like work. I am most certainly a frustrated artist.

3. Who/what are some of the biggest influences on your writing? – I don’t know that I have any one, particular influence – Maybe Stephen King. I love his books and I’ve read them all; some of them more than twice. That’s a strange juxtaposition for someone who loves comedy as much as I do. I love observational humor. I watch things happen and how people react. I love to incorporate that into my writing. The best things always come from real life.

4. Please tell us about your favorite projects. – As far as cS goes, I like the web content projects. They really give you a lot creative freedom. I really LOVE taglines. They are like telling an interesting story in very short form. My favorite projects to work on are the ones where the buyer really gets involved and gives feedback. So many projects you get no feedback at all. That’s a bit frustrating, because I know that when I get feedback it inspires me to really put my thinking cap on. I appreciate it so much when I get those comments, good or bad from the buyer. It steers me in the direction that I need to go and from there new ideas blossom. It helps so much. I wish I could stress that fact to each and every person that has a job on cS – give feedback; you’ll get great results in return.

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12 Questions: Meet Dragan Lončar (Belgrade, Serbia)

Tuesday, September 20th, 2011

In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, in the projects. Plainly – activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build something very special, and we’ll take notice.

We’re very proud to feature Dragan Lončar (crowdSPRING username: draganfly) today. Dragan lives and works in Belgrade, Serbia.

1. Please tell us about yourself.
Hi everybody! I am Dragan. I finished graphic design at Belgrade University some fourteen years ago and ever since this is mostly what I’ve been doing, getting to the level of jobs like Art and Creative Director. Apart form my inherited immediate family, I have another family, consisting of my fellow human rights defenders, and the youngsters that need some support in building self-esteem and major encouragement, since it is very difficult to be gay in Serbia. I also have enemies, but I assure you that I never did anything to turn them against me, except for my liberal sense of humour and their unfounded envy. I lived almost a year in Helsinki, Finland, and over six years in London, UK, where I had various experiences in fast paced market, even to the point of being a Creative Partner in my own company that was buried after several unpaid pitches, just after a half million pounds budget branding and launch campaign. Somebody would say that I was never bored in my life as sometimes I cannot recall all the details. Also, because my design interests and experiences are so diverse. I practice Nichiren Daishonin Buddhism as the tool of global peace movement through the SGI organisation, changing my karma and doing something what is called ‘the human revolution’. I am one of the leaders in SGI Serbia. I love cooking the mix of Mediterranean, Scandinavian, Japanese and Thai food, and love swimming and jogging. All of that, of course, when I can grab some time from super needy clients and horrible socio-political situation in Serbia. Currently I count 38 years of age, but who’s counting… I intend to stay forever young!

2. How did you become interested in design?
When I was a child, my parents were not really poor but we lived very modestly. I was never bribed with toys, or I always wanted the most expensive ones which they couldn’t afford. I was always inclined toward quality rather than quantity. Since my sister is much older than me, I could be considered as a single child who was often alone. So I spent time making castles of playing cards, or I would recycle any packaging that would come into my hands, and make furniture, cars, or anything that I could resemble or that took my fancy at given moment. Later, I don’t see if I really had a conscious choice. It was more an inclination that had to be fulfilled.

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12 Questions: Meet Grace Conlon (USA)

Wednesday, August 17th, 2011

In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, in the projects. Plainly – activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build something very special, and we’ll take notice.

We’re very proud to feature Grace Wall Conlon (crowdSPRING username: gracewc) today. Grace is from Brooklyn, New York and currently lives and works in Provo, Utah.

1. Please tell us about yourself.

Date of Birth: December 7, 1921 (I am in my 90th year and still working as a free-lance writer. I do not ever plan to retire.)

Although I’ve lived and worked in many other cities and states, I still consider Brooklyn to be my home town. I’ve lived in Wantagh, L.I; Boynton Beach, FL; Greenwich, CT; the Hamptons, L.I. N.Y.; Westport, CT; the Upper East Side of Manhattan, N.Y.; Bountiful, UT; Salt Lake City, UT; Orem, UT; Spanish Fork, UT; Provo, UT (where I currently reside).

I’ve written for newspapers and magazines in many of these places, e.g. as a columnist for Advertising Age in NYC; technical writer for Marketing Communications magazine, NYC; publisher/writer, illustrator for The Sandpiper magazine, Boca Raton; reporter for Greenwich Time/The Advocate, Stamford, CT; reporter/columnist for Utah County Journal, Springville, UT; reporter/columnist for Orem Daily News, Orem, UT; reporter/columnist for The Spanish Fork Press, Spanish Fork, UT; columnist for the Daily Herald, Provo, UT; contributor to Utah Business magazine; contributor to Connect magazine, UT.

2. How did you become interested in writing?

I’ve been writing all my life – prose, poetry, technical studies, short stories, novels, news stories, investigative journalism – just about any form of writing you might imagine. I wrote my first poem at seven years of age and I still write both serious poetry and jingles. I’ve written three novels, one of which I self-published. I am considering doing the same for the second one. I’ve also written a screen play for an animated feature but other than submitting it to the Academy ofMotion Picture Arts several years ago during a contest, I’ve done nothing more with it. It made it to the final leg of the contest, though. The screen play was expanded from an original short story I wrote for a magazine I was publishing in Florida.

I really write because I need this outlet, I guess. The business end of promoting my work leaves me absolutely cold.

My published novel is “Satan’s Caravan, A Victory Over the Adversary.” I wrote it in 1978 but didn’t self-publish until 1995. This novel has a very interesting story attached to it and, if you would like, I’ll tell the background in a separate story. Some very unusual aspects prompted me to self publish.

3. Who/what are some of the biggest influences on your writing?

My interest in writing continued through my school years, both in grade school and high school. My freshman- grade English teacher was very instrumental in establishing the discipline that most writers, including myself, really need; e.g. to write every day, even when you don’t feel like writing. Students in this teacher’s class had to write a short theme every day and maintain a notebook of them. By the end of the term, even the most uncooperative among us, had to concede that this daily exercise really worked. The improvement each of us showed in our work was quite evident.

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Lean Marketing 101: Giving good interview, or how to get a reporter to eat from your hand

Monday, June 20th, 2011

In the world of startups and small business there are two basic kinds of company: those the media pays attention to, and all the rest. If  your company has a compelling story, a unique product , or an interesting personality behind it you may be fortunate to leverage that advantage and convince a reporter to write about your offering, your customers, your employees, your industry, your background, your childhood, your pets… (you get the idea).

Most importantly, if the media does come knocking and asking questions, it is critical that you be prepared. Put together a media kit with appropriate background information; have persuasive pitches and story ideas at the ready; be facile with your facts and figures; and learn to make reporters comfortable that you are a credible and reliable source of information.

We often write about ways a company can create word-of-mouth and leverage buzz as inexpensive marketing techniques, and there is no better way to do this than to get your story placed or get yourself interviewed, People do read this stuff; they do remember what they read and they will spread the word if you give them the opportunity to do so. Here are 10 great tips shared with us by various PR and Media folks that I hope you find useful!

1. Prepare well.
Before the interview make a short list of three or four points you want to make during the interview. Keep these simple and clear and keep the list in front of you so you can refer to it and keep the interview focused.

2. Stay focused.
Concentrate on the interview and don’t let anything distract you. If you are doing the interview on the phone, stay away from email and other potential interruptions.

3. Be in control.
Make sure that the interviewer talks about the things you want to talk about. This doesn’t mean that you shouldn’t answer their questions, just that you should always find a way to move to your own message and your own agenda.

4. K.I.S.S.
Pay close attention to the interviewer and their own interest in what you are saying; follow their lead on how technical and detailed to get in your answers but always err to simplicity and clarity. Short and memorable is way better than rambling and complicated, but keep the audience in mind as you creaft your answers.

5. Be a credible source.
Be yourself in these interviews and always remember that you have credibility or the journalist wouldn’t be taking the time with you in the first place. Always be truthful and never misrepresent yourself or your company – it is your credibility on the line and even a minor fib can serve to destroy it.

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12 Questions: Meet Keith Woodruff (USA)

Tuesday, June 14th, 2011

In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, in the projects. Plainly – activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build something very special, and we’ll take notice.

We’re very proud to feature Keith Woodruff (crowdSPRING username: Dayshift) today. Keith  lives and works in Akron, Ohio.

1. Please tell us about yourself.

I am an ex ad agency writer and am freelancing now as gRasShoPpEr Communication. (The big and small font is an e.e. cummings thing.) My hobbies are, in this order I suppose, reading and writing, fishing, horror movies, craft beer (all hail Lagunitas) and jogging to run off the beer – and to smooth out the edges. I have two Border Terriers, Otty and Indy, and am haunted by the ghosts of my cats Katie and Paisley. My first love was the ocean, the Pacific, even though during my childhood there the Zodiac Killer was hiding down every path. One of my favorite foods is Blind Robins. I makes em and eats em, much to the disgust of everyone around. (If you have to ask you’ll be sorry.)

2. How did you become interested in writing?

I would have to say reading made me interested in writing. (Have always been an avid reader.) I read Of Mice and Men in high school and was devastated, in a good way if that makes any sense. I thought, if I could ever write a story this gorgeous that would be quite an accomplishment. Then there was the whole Stephen King thing.

3. Who/what are some of the biggest influences on your writing?

… Third base. I think the word play of classic comedy had a big influence on my advertising writing. I remember loving the word gags of Abbott and Costello as a kid (and still do.) as well as Laurel and Hardy and imitated their style of word play whenever I could. Later Steve Martin, George Carlin, Steven Wright, more wordsmiths. I think that that love of word play and sense of humor about language  helped me with some of my best headlines and also makes it hard to get a straight answer out of me—or so I am constantly told.

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