Posts Tagged ‘inspiration’

Lean Marketing Tips: Hyperlocal Marketing Channels

Mike | March 26th, 2012

We write often about marketing strategies and tactics for small business and startups. These companies typically have limited budgets, thin resources, and strained capacity which combine to create a challenge for managers and owners: how to develop an effective marketing campaign using tactics that will work for their business. The Lean Startup movement provides a […]

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Free Advice for: The New York Times iPad App

Mike | March 19th, 2012

I am a crank. There, I said it. Around the cS offices, I have a reputation as a curmudgeon and grouch. I have never been slow to voice an opinion, file a complaint, or take a company to task for everything from a unreliable product to poor customer service. This post is intended as the first […]

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Secrets to Select and Evaluate Innovative Business Ideas

Adriano | February 22nd, 2012

While browsing the web I came across this useful guideline for selecting and evaluating business ideas made by the Board of Innovation. Very useful for when you have several solutions to solve a problem or create a new business and you want to avoid innovative ideas from falling to the cracks. A hint for scoring […]

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10 Things Entrepreneurs Can Learn From Politicians

Mike | February 13th, 2012

‘Tis the season. Not for giving gifts or reflecting on peace on earth. This is the silly season where we have to opportunity to elect our next President of the United States. Every four years, our country engages in a ritual which will impact the course of our economy, our social policy, and our governmental […]

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DIY Branding, Self-published Fame, and Romantic Trolls

Mike | January 30th, 2012

Amanda Hocking is a star of the publishing world. Last year she signed a 4-book, $2 million dollar deal with St. Martin’s Press, one of the largest publishing houses in the world. While in itself, this is not unusual – authors become best-sellers every day, and publishing houses announce contracts with authors just as often, […]

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12 Questions: Meet Vinay and Asha (India)

Audree | January 26th, 2012

In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, in the projects. Plainly – activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build […]

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Crowdsourcing: a 7+7 Primer (Pt. 2)

Mike | January 23rd, 2012

Last week I posted the first part of this article on crowdsourcing strategies. In the post, I discussed some of the big-picture issues that I believe should be considered carefully when planning a crowdsourced project. Best practices for crowdsourcing require managers to first determine the best venue for their project, effective management of the process, […]

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29+ ways to stay creative

Adriano | January 17th, 2012

As I was taking my daily dose of online inspiration, I found a simple and inspiring video made by to-fu.tv listing 29 ways to stay creative. Some people will find this inspiring, some will find this repetitive, some will agree with a few ways and others will agree with all of them, but one thing […]

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Crowdsourcing: a 7+7 Primer (Pt. 1)

Mike | January 16th, 2012

We write often about small businesses and startups and lean approaches to marketing and other business functions. Mid- to large-size companies can also benefit from the lean methodology and one way to do so is by actively leveraging crowds of workers: designers, software engineers, testers, writers, customer support people, customers, market researchers, and dozens of […]

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