Posts Tagged ‘inspiration’

New-to-the-world: strategic marketing for startups and small business

Mike | April 26th, 2010

strategy |?strat?j?|noun: a plan of action or policy designed to achieve a major or overall aim. Many Internet startups reside in new market segments that are still evolving and have yet to be fully defined. In our case “crowdsourced creative services” is a new category in an old (and very large) market. It could be defined as a “alternative method for sourcing creative services, in […]

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What if business schools offered an MBA in www?

Mike | March 29th, 2010

Every year thousands of  newly minted MBAs will earn their degrees from over 165 graduate business programs in the US alone. These bright folks will walk through those gates with training in finance, accounting, marketing, economics, strategy, supply chain management, entrepreneurship, statistics, research, business law, negotiating, ethics, and leadership. Many of the young MBAs have […]

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The (ongoing) evolution of an industry

Mike | March 24th, 2010

Everyone knows that the music industry is struggling, right? Pirating, reduced concert ticket sales, and fair use issues have combined to send record company execs scurrying for solutions and scrambling to figure out new revenue streams. NPR’s On The Media (with our friend Bob Garfield) recently devoted an entire episode to a great discussion of […]

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Keep Things In Perspective

Ross | December 29th, 2008

It is not unusual to get bent out of shape, become angry, and to express our frustrations when things don’t go as planned. We do this when a potential client doesn’t select us for an assignment, when someone says something negative about us, our companies or people we care about, and in many more situations. […]

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