Posts Tagged ‘inspiration’

The agency is Dead! Long live the agency!

Mike | September 19th, 2011

This week I will be speaking at Ad:tech London with our friend John Winsor, the CEO of Victors and Spoils. We will be discussing the future of the agency, the current business climate, crowdsourcing and the new models for delivering creative in the post-agency world. Among other questions, we will be discussing the economic impact of […]

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Small business and social good: some tips on doing the right thing

Mike | September 6th, 2011

Last week I wrote about some ways that not-for-profits could leverage the concepts of lean marketing. Today I want to discuss ways that small business can support not-for-profits and get involved in meaningful causes, and at the same time help to drive economic development locally, regionally, or even internationally. The non-profit benefits from increased promotion […]

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12 Questions: Meet Grace Conlon (USA)

Audree | August 17th, 2011

In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, in the projects. Plainly – activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build […]

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Small business and startup tips: 5 traps of business branding

Mike | August 15th, 2011

Several weeks ago I wrote a post on branding a business in tough competitive environments. I discussed the importance of  defining a frame of reference, leveraging points of parity, and articulating your brand’s points of differentiation. Today I want to talk about some of the pitfalls a business can become victim to when establishing a […]

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Small business news: the debt ceiling deal. Good for small biz, or not so much?

Mike | August 8th, 2011

After an incredibly painful ordeal, the United States Congress gave birth to a new piece of legislation last week; the deal averted a debt crisis, trimmed the federal government’s budget by trillions of dollars, increased the amount of money the government is authorized to borrow, and has the potential to impact the lives of millions […]

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The Social Media Police. Really. They’re police.

Mike | August 1st, 2011

For years, hobbyists, police enthusiasts, ambulance-chasers, and thrill seekers have spent hours with their ears cocked listening to police scanner radios. Sometimes these folks do it just for the vicarious thrill that can be found; sometimes they do it because they are fascinated by police procedure; and sometimes they do it as a way of […]

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Small business and startup tips: training day!

Mike | July 18th, 2011

Just like our larger brethren in the Fortune 100, lots of small businesses have training programs for their workers: lectures, classes, role-playing exercises, and motivational speaker sessions. However, most small businesses and startups ignore training programs altogether, or cobble together ad hoc strategies when on-boarding new hires. These differing approaches are sometimes stylistic, sometimes strategic, […]

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Marketing 101: Branding your business in a competitive environment

Mike | July 11th, 2011

Establishing a brand in a competitive environment can be challenging for any business, particularly small businesses and startups. Not every business represents a “new-to-the-world” idea, and not every company has the luxury of exclusive ownership of a market segment. There are literally thousands of examples this: a new entrant in a market establishes a brand […]

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Announcing The Very First cS Award!

Ross and Mike | July 5th, 2011

Last month we announced that we would be issuing a monthly cS Award to honor quality work by designers and writers in the crowdSPRING community. The first award was to go the the designer or writer who was awarded at least one project during the month of June, and who had the highest average buyer score for […]

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