Posts Tagged ‘groupon’

Groupon, Cinderella and Opportunity

Thursday, December 2nd, 2010

Most people know the classic folk tale Cinderella. It’s a story about a young woman living in obscurity and neglect who unexpectedly finds love and happiness.

Cinderella’s story illustrates something that we often forget. There’s only one Cinderella.

In our efforts to achieve success, we often try to emulate successful people and companies. Basketball players want to play like Michael Jordan, movie directors want to direct like Steven Spielberg, authors want to write like J.K. Rowling, and startups want to be like Google. But at the end of the day, there’s only one Michael Jordan, one Steven Spielberg, one J.K. Rowling, and one Google.

From time to time, we see others succeed. You’re living under a rock if you haven’t heard the rumors that Google is offering to buy Groupon for a reported $6 billion dollars. That amount would represent an unbelievable – and well deserved – exit for the Groupon team.

Are we overly obsessed with emulating and understanding how/why others have succeeded?

Seth Godin was right that most people spend all their time on trying to understand tactics to get things done and to change minds. But in the search for that perfect strategy, it’s easy to lose sight of our goals. We stop making good decisions, and we forget that ultimate success is measured by a number of important factors – not just the tactics needed to get things done.

Each day, we have an opportunity to create our own unique story. What will you do today to create yours?

image credit: Joe Penniston

Focus On Your Core Business Or You Will Fail

Wednesday, July 7th, 2010

Too often, startups risk getting misdirected by the media and customers to add features and functionality to a product or service that turn out to be collateral to the core business. I believe this is happening with Gowalla and Foursquare, among others. Both services have become media darlings, and both are obsessed with adding features to already confusing products.

I’ve tested both services and believe that the feature creep evident in the recent releases from both companies may do more harm than good to their ability to compete with other companies focusing on local advertising (Google, Facebook, and MANY others).

By following the media’s lead (and thirst for more “cool” releases), Gowalla and Foursquare seem to be focused on features collateral to their businesses – not on their core business.

Are Gowalla and Foursquare squandering their opportunities and visibility? I believe they are.

Contrast the feature creep in Foursquare and Gowalla apps with the way our friends at Groupon have managed Groupon’s growth – by staying focused on the company’s core business and adding features (like the recently added rewards program) that support the core business.

Location based marketing is important, but every website and service will soon be able to execute location based marketing strategies. Importantly, location based marketing is expected to take up a 70% share of all U.S. interactive marketing spending as soon as 2014 – $4 billion in 2015 (up from $34 million in 2009). Companies that don’t focus on their core business will cede leadership and market share to those who do.

As I discuss in this video, there’s a danger when you split your focus and forget about your core business.

Do you think that the features added to the Gowalla and Foursquare apps are critical to their location based advertising models? Why?

Twitter Link Round Up

Monday, October 27th, 2008

Every week on the crowdSPRING Twitter account, I post loads and loads of fun links pertaining to logo design, web design, social media, business, online marketing, and more! However, due to the fast-paced nature of microblogging, these links become buried within a few hours.

So, I figured that it’d be nice to start the week off with a list of links that I’ve found and posted over our Twitter feed from the past week. Enjoy the schmorgasboard of URLs!


“Special Delivery” by David Fullarton, via Five Prime

Design Related:
Environmentally Friendly, Customized Cardboard Eco-Coffins (Creative Coffins)
We Are Just Creative (Group Creativity Site from imjustcreative)
How Do YOU Measure the Impact of Design? (Aquent)
Web Design on Alltop (Alltop)
Idea Generation (Jillian Tamaki)
Art is Everywhere (Creative Project)
Max Kerning on Twitter (Fun Typography Character)
Cameesa (Chicago-based crowdfunding t-shirt design)
Moleskine Journal Art (Five Prime)
My Favorite Letters – A Flickr Typography Pool (I Love Typography)
Yatzer – Design is to Share (Blog)

Social Media / Marketing:
Social Media Club Chicago Launches(SMC.org)
crowdSPRING on Delicious (Bookmarks)
LinkedIn Raises More Funding (ReadWriteWeb)

Random Fun:
The Days of Autumn – Photography from The Big Picture (Boston.com)
Poladroid – Digital Polaroid Image Maker (Application)
Jessica Tonder (Musician)
The Bristly Chaps of Los Angeles (Moustache society….Really.)
crowdSPRING’s Office Music Playlist (Project Playlist)
Get Your Groupon (New Chicago-based website powered by The Point)

Enjoy!