Posts Tagged ‘google’
Paid Search: Are You Wasting Your Money?
Ross | March 12th, 2013Are you wasting your money on paid search? A brand new study from eBay suggests that you might be throwing your money away. Paid search marketing is the paid use of search engines (such as Google or Bing) to promote your product or service. Paid search marketing is also sometimes called CPC (cost-per-click), or PPC [...]
Groupon, Cinderella and Opportunity
Ross | December 2nd, 2010Most people know the classic folk tale Cinderella. It’s a story about a young woman living in obscurity and neglect who unexpectedly finds love and happiness. Cinderella’s story illustrates something that we often forget. There’s only one Cinderella. In our efforts to achieve success, we often try to emulate successful people and companies. Basketball players [...]
Small Business Marketing: Google Boost
Ross | October 26th, 2010Google has released a new tool – Google Boost – that allows small businesses to connect with potential customers via Google Adwords. The program is still in beta and available to select local businesses in San Francisco, Houston and Chicago. Boost allows local businesses to create online search ads right from their Google Places account [...]
New SEO Starter Guide From Google
Ross | October 6th, 2010Google’s revenue from adwords in 2009 was USD$23 billion. While adwords can be part of a strong small business marketing strategy, most startups and small businesses can’t afford to pay much for traffic. There are excellent alternatives, including search engine optimization (SEO). A few years ago, Google released a very useful search engine optimization starter [...]
Free resources for small businesses from Google
Ross | September 21st, 2010Google has many terrific free resources for small businesses. Below, we summarize our six favorite free resources for small business from Google. In each case, we describe the resource, help you understand why you should consider using it, and offer tips on using with links to additional information if you’d like to read more about [...]
Google Crowdsourcing Investments
Ross | May 4th, 2010Most companies leverage crowdsourcing by relying on external communities. For example, small businesses and startups looking for custom logo design leverage crowdSPRING’s community of 60,000 designers and writers. Companies looking for help with on-demand software testing can leverage the community at uTest. People looking for help with simple tasks can leverage Amazon’s Mechanical Turk. Smart [...]
