Posts Tagged ‘google’

Paid Search: Are You Wasting Your Money?

Ross | March 12th, 2013

Are you wasting your money on paid search? A brand new study from eBay suggests that you might be throwing your money away. Paid search marketing is the paid use of search engines (such as Google or Bing) to promote your product or service. Paid search marketing is also sometimes called CPC (cost-per-click), or PPC […]

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Productivity On the Go: 10 Apps to Help You do Business!

Mike | February 25th, 2013

In addition to a desktop computer at work and a laptop for home and on the road, I also own an iPhone 4s and an iPad 2. I am not a Road Warrior type – I travel perhaps 20 days per year – but do need to work when I am on the road and […]

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Five Things Small Businesses Should Know About Google+

Ross | October 12th, 2011

Google+ (also known as Google Plus) has generated lots of buzz, but most small businesses are still largely unfamiliar with Google+ and what it offers. In this post, we’ll explain what Google+ is, the key features every small business should understand, and how small businesses can use those features to increase sales. For those of […]

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Google Summer of Code 2011

Adriano | April 1st, 2011

Since 2005, Google has led a wonderful open source program called Summer of Code. The goal of that program is to promote open source software development. Google invites open source organizations to propose ideas that could benefit the world, and asks the organizations to mentor students to develop these ideas and released them as FOSS […]

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Small Business Tip: Get $100 AdWords Credit From Google

Ross | December 30th, 2010

Google is giving away $100 million dollars in AdWords credits to small businesses that sign up for an AdWords account BEFORE December 31, 2010. Up to one million small businesses can sign up for this program. If you sign up in the next two days, you’ll have until February 15, 2011 to spend $100 on […]

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Groupon, Cinderella and Opportunity

Ross | December 2nd, 2010

Most people know the classic folk tale Cinderella. It’s a story about a young woman living in obscurity and neglect who unexpectedly finds love and happiness. Cinderella’s story illustrates something that we often forget. There’s only one Cinderella. In our efforts to achieve success, we often try to emulate successful people and companies. Basketball players […]

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Small Business Marketing: Google Boost

Ross | October 26th, 2010

Google has released a new tool – Google Boost – that allows small businesses to connect with potential customers via Google Adwords. The program is still in beta and available to select local businesses in San Francisco, Houston and Chicago. Boost allows local businesses to create online search ads right from their Google Places account […]

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New SEO Starter Guide From Google

Ross | October 6th, 2010

Google’s revenue from adwords in 2009 was USD$23 billion. While adwords can be part of a strong small business marketing strategy, most startups and small businesses can’t afford to pay much for traffic. There are excellent alternatives, including search engine optimization (SEO). A few years ago, Google released a very useful search engine optimization starter […]

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Free resources for small businesses from Google

Ross | September 21st, 2010

Google has many terrific free resources for small businesses. Below, we summarize our six favorite free resources for small business from Google. In each case, we describe the resource, help you understand why you should consider using it, and offer tips on using with links to additional information if you’d like to read more about […]

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Google Crowdsourcing Investments

Ross | May 4th, 2010

Most companies leverage crowdsourcing by relying on external communities. For example, small businesses and startups looking for custom logo design leverage crowdSPRING’s community of 60,000 designers and writers. Companies looking for help with on-demand software testing can leverage the community at uTest. People looking for help with simple tasks can leverage Amazon’s Mechanical Turk. Smart […]

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